Kirsten Carlson

Kirsten Carlson Joins Media Logic as an Account Executive

Kirsten Carlson has joined the Media Logic team as an account executive. In this role, Kirsten will manage projects for a number of Media Logic financial services clients.

bank branch marketing playbook

Media Logic’s New Guide for Using Bank Branch Grand Openings to Grab Market Share

Media Logic’s financial marketing experts developed a playbook for turning changes in your brand’s footprint into opportunities to grow market share and create a buzz, particularly in densely populated markets.

Carolee Bennett

Media Logic Promotes Carolee Bennett to Senior Social Content Manager/Team Leader

Carolee Bennett has been promoted to senior social content manager/team leader. In her new position, Carolee will assume a leadership role in training new team members, providing content marketing expertise to clients and managing Media Logic’s own content marketing efforts.

Madeline Devine

Madeline Devine Joins Media Logic as an Account Executive

Madeline Devine has joined Media Logic as an account executive. In this role, Madeline will manage projects for a number of Media Logic healthcare clients.

Emily Dennin

Emily Dennin Joins Media Logic as a Social Content Manager

Emily Dennin has joined Media Logic as a social content manager. In this role, Emily will execute content marketing strategies for Media Logic’s clients, as well as develop content for Media Logic’s own blogs and social streams.

2018 Senior Media Preferences study

Media Logic Shares Results of 2018 Senior Media Preferences Survey

Medic Logic surveyed over 400 men and women aged 64 and older about how they consume media and compiled the results into an infographic.

annual medicare summit

Media Logic Hosted 3rd Annual Medicare Summit

Media Logic hosted our 3rd Annual Medicare Summit – an internal forum for discussion and building knowledge about the Medicare marketing landscape.

commercial payments marketing tip sheet

Media Logic Creates Commercial Payments Tip Sheet

Media Logic’s financial marketing experts have developed a list of commercial payment marketing tips to help you prepare your commercial card product for a growth opportunity.

caitlin nicholson

Caitlin Nicholson Joins Media Logic as a Social Content Manager

Caitlin Nicholson has joined Media Logic as a social content manager. In this role, Caitlin will execute content marketing strategies for Media Logic’s clients as well as develop content for Media Logic’s own healthcare blogs and social streams.

michella weiss

Michella Weiss Joins Media Logic as a Senior Account Executive

Michella Weiss has joined the Media Logic team as a senior account executive on the agency’s healthcare team. In this role, Michella will manage projects for a number of Media Logic healthcare clients.

sable trappenburg

Sable Trappenburg Joins Media Logic as an Account Supervisor

Sable Trappenburg has joined the Media Logic team as an account supervisor on the agency’s financial services team. In this role, Sable will manage projects for a number of Media Logic financial services clients.

Media Logic Releases Video Content Marketing Collection

We put together a seven-part collection that highlights some of the top ways insurers are relying on video to meet their marketing goals.

Media Logic Promotes Christian Salmonsen to Senior Art Director

Media Logic recently promoted Christian Salmonsen to senior art director.

Media Logic Promotes Sheila Carroll to Senior Account Executive

Media Logic has promoted Sheila Carroll to senior account executive.

Shana Cooper Becomes Traffic Manager

Shana Cooper has been appointed to the role of traffic manager at Media Logic.

Cierra Mercer Joins Media Logic as Senior Digital Artist

In this role, Cierra will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services.

Medicare Direct Mail Messaging Survey

Media Logic Releases Results of Medicare Direct Mail Messaging Survey

When it comes to Medicare messaging, should your direct mail highlight low cost or longevity? Are seniors interested in rewards or ratings? Our latest direct mail marketing report answers these questions via data from a recent survey of adults aged 65 and older.

Medicare Direct Mail Design Survey

Media Logic Releases Results of Medicare Direct Mail Design Survey

To understand which designs and formats resonate most strongly with the Medicare audience, we showed 250 adults aged 65 and older various envelopes and letters and asked them to rank their preferences.

Shana Cooper Joins Media Logic as an Account Executive

Shana Cooper has joined the Media Logic team as an account executive on the agency’s financial services team. In this role, Shana will manage projects for a number of Media Logic financial services clients.

report on health insurance benefits

Media Logic Releases Insights and Advice for Health Plan Marketers

What health insurance benefits are most important to consumers and how well are health plans delivering on those benefits? We surveyed 400 consumers to ask these essential questions. Here’s what we found.

Media Logic Releases Medicare Marketing Photography Preference Survey

We showed 400 adults aged 64 and older a series of 16 photos depicting Medicare-aged consumers engaged in a variety of activities. Here’s an overview of what we learned.

Media Logic Promotes Natasha Rodriguez-Bacchus to Senior Digital Artist

Natasha will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JP Morgan Chase.

Media Logic Promotes Brooke Gross to Account Supervisor

Brooke will play a key role in helping Media Logic deliver effective end-to-end marketing solutions for top healthcare companies, including MVP Health Care, St. Peter’s Health Partners and Blue Cross Blue Shield Massachusetts.

Media Logic Promotes Phyllis Niner to Management Supervisor

In her role, Phyllis oversees strategy, planning and execution for some of the agency’s key clients, including Foritech Premixes, Autotask, Informz and Innophos.

Curtis Canham Joins Media Logic as Senior Digital Artist

Curtis will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JP Morgan Chase.

Media Logic Releases Results of ACA YR3 Pre-Open Enrollment Survey

The ACA marketplaces have opened for their third year of business, and here’s what we know: shopping around for health insurance is the new norm.

Media Logic Promotes Mike Rodgers to Senior Art Director

In his new role, Mike will lead design development of high-impact marketing materials: from videos and multimedia presentations to direct-mail packages and websites for Media Logic healthcare and financial services clients.

Media Logic Appoints Arte Levy to Account Team

In his role, Arte will help deliver strategic marketing solutions to several well-known brands including Visa, JP Morgan Chase, Santander and others.

health insurance literacy survey and medicare marketing report

Media Logic Releases Results of Health Insurance Literacy Survey

What seniors don’t know may surprise you. For example, only 21 percent of seniors feel they completely understand their health insurance.

Millennial marketing resources

Media Logic Creates Millennial Marketing Resources Hub

Targeting Millennials is one of our specialties, and we’re giving away some of that expertise at a new landing page dedicated to helping marketers reach Millennials effectively.

Sheila Carroll at Media Logic

Media Logic Appoints Sheila Carroll to Financial Services Account Team

In this key client services role, Sheila will manage projects for a number of Media Logic’s financial services clients.

healthcare technology adoption by insurers

New Media Logic Video Pushes Insurers to Accelerate Technology for Health Care Consumers

The opportunity is wide open for innovative insurers that are ready and willing to meet the expectations of today’s empowered, engaged consumers.

Media Logic Client USCF Imaging Named Top Twitter Account

A new study names Media Logic client UCSF Imaging as a top academic radiology department Twitter account.

ACA open enrollment survey results

Media Logic and Competiscan Release Post-ACA Open Enrollment Consumer Survey

Our new post-ACA consumer survey reveals that, as we predicted, consumers shopped around. In fact, one-third switched to a new health insurer for 2015.

Carolee Bennett at Media Logic

Media Logic Promotes Carolee Bennett to Senior Social Content Manager

In this role, Carolee will execute the content marketing strategies for Media Logic’s clients, as well as develop and publish content for Media Logic’s own blogs and social streams.

Media Logic's David Schultz on opportunities in new healthcare marketplace

HealthLeaders Consults Media Logic’s David Schultz for Article on Retail Health Clinics

David explains how consumers are becoming more cost-conscious and creating opportunities for alternative providers.

ACA consumer survey on shopping intentions for open enrollment

Media Logic and Competiscan Release ACA Consumer Survey

The combination of data and insights from the ACA consumer survey makes the report an important read for insurers: healthcare consumers plan to use open enrollment as an opportunity to shop around.

The Financial Brand Features Media Logic Guest Column on How Banks and Credit Unions Use Twitter

Our latest article for The Financial Brand details how six financial services institutions spend their time on Twitter.

Media Logic Has a New Logo

Our recent move (to our new space at 59 Wolf Road in Albany, NY) provided an opportunity to consider refreshing our look, and, as it turns out, our new home actually had a big influence on our new logo.

Sarah Mueller at Media Logic

Media Logic Appoints Sarah Mueller to Key Role as Senior Traffic Manager

Sarah fills a pivotal role responsible for making sure that projects for Media Logic’s healthcare and financial services clients are properly scheduled and that internal milestones are met throughout the project lifecycle.

The Financial Brand Features Media Logic Guest Column on Bank’s Social Media Success

Our latest article for The Financial Brand reviews the primary social platforms of Fifth Third, a bank that realized a spike in social activity related to its innovative jobs program.

Elicia Smith at Media Logic

Media Logic Promotes Elicia Smith to Senior Digital Artist/Team Leader

Elicia will be involved in the production of marketing materials for print and web use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JPMorgan Chase.

social promotions in healthcare to build brand awareness

Media Logic’s “Project Go” Campaign for MVP Health Care Wins Bronze Award

The energy and momentum created by the campaign helped to link MVP Health Care with “healthier communities” and bring attention to its direct-to-consumer products and services.

The Financial Brand Features Media Logic Guest Column on Facebook Ideas for Credit Unions

Our latest article for The Financial Brand takes a look at some of the most successful credit unions on Facebook and offers five tangible and contextualized insights others can use in their social marketing efforts.

media logic promotes christian salmonsen

Media Logic Promotes Christian Salmonsen to Art Director

In his new role, Christian will be involved in the design of high-impact marketing materials – from videos and multimedia presentations to direct-mail packages and web sites – for Media Logic’s healthcare and financial services clients including Visa, JP Morgan Chase, MVP Health Care and HAP.

HealthLeaders Consults Media Logic’s David Schultz for Article on the CVS Rebrand

David’s input for HealthLeaders includes consideration of CVS as a significant player in the healthcare space.

The Financial Brand Features Media Logic Guest Column on How Banks Can Keep Facebook Posts Relevant

Our latest article for The Financial Brand details how banks can make every post count – a critical strategy as Facebook continues to cut back on organic reach of brand content.

Integrated Social Media for Credit Unions at 37th Directors & CEOs Leadership Convention

Media Logic President David Schultz Speaks at Credit Union Leaders Convention

David’s talk is designed specifically for credit unions, including many that are seeing “largely underwhelming” results from their current attempts at social media.

The Financial Brand Features Media Logic Guest Column on Social Media Branding Lessons

Our latest article for The Financial Brand describes USAA’s successful Facebook branding strategy and uses specific examples to illustrate what other banks and credit unions can learn from USAA.

media logic appoints david wilson

Media Logic Appoints David Wilson, Expands Creative Services Team

David brings deep direct marketing experience in both the financial services and healthcare industries. He will be responsible for providing strategic and conceptual direction and copywriting for a broad range of projects.

HealthLeaders Consults Media Logic’s David Schultz for Article on Transparency in Marketing Narrow Networks

David tells HealthLeaders, “The only way that consumers can make good, informed healthcare decisions is if there is transparency in terms of price, product and quality.”

The Financial Brand Features Media Logic Guest Column on Bank’s Big Social Gains

Our latest article for The Financial Brand reviews what Regions Bank did right during the first quarter of 2014 to gain traction on Facebook, Twitter and YouTube.

HealthLeaders Consults Media Logic’s David Schultz for Article on New Entrants to Health Care Market

David tells HealthLeaders that consumer expectations have changed, opening the door for new entrants to the healthcare industry.

The Financial Brand Features Media Logic Guest Column about the Social Media Dominance of Three Online Banks

Our latest article for The Financial Brand describes how Ally, Capital One 360 and Simple “punch above their weight class” in social channels, competing with their larger bank rivals when it comes to social media.

Social Marketing Tip Sheets from 2014 Financial Brand Forum (#fbforum2014) Available

To help you integrate social promotions and social ads into marketing campaigns aimed at business goals, Media Logic offers three free tip sheets.

Media Logic President David Schultz Presents Workshop at The 2014 Financial brand Forum

David is speaking about how to evolve financial brand marketing from fractured media approaches to more strategic and productive plans.

Media Logic White Paper Debunks Myth of Empowered Health Care Consumer, Details Opportunities for Health Care Marketers

The free paper offers perspective on how the healthcare industry arrived at this new marketplace and explains how payers and providers can take the lead, including specific steps they can take across the consumer/customer experience.