Media Logic’s financial marketing experts developed a playbook for turning changes in your brand’s footprint into opportunities to grow market share and create a buzz, particularly in densely populated markets.
Carolee Bennett has been promoted to senior social content manager/team leader. In her new position, Carolee will assume a leadership role in training new team members, providing content marketing expertise to clients and managing Media Logic’s own content marketing efforts.
Madeline Devine has joined Media Logic as an account executive. In this role, Madeline will manage projects for a number of Media Logic healthcare clients.
Emily Dennin has joined Media Logic as a social content manager. In this role, Emily will execute content marketing strategies for Media Logic’s clients, as well as develop content for Media Logic’s own blogs and social streams.
Medic Logic surveyed over 400 men and women aged 64 and older about how they consume media and compiled the results into an infographic.
Media Logic hosted our 3rd Annual Medicare Summit – an internal forum for discussion and building knowledge about the Medicare marketing landscape.
Media Logic’s financial marketing experts have developed a list of commercial payment marketing tips to help you prepare your commercial card product for a growth opportunity.
Caitlin Nicholson has joined Media Logic as a social content manager. In this role, Caitlin will execute content marketing strategies for Media Logic’s clients as well as develop content for Media Logic’s own healthcare blogs and social streams.
Michella Weiss has joined the Media Logic team as a senior account executive on the agency’s healthcare team. In this role, Michella will manage projects for a number of Media Logic healthcare clients.
Sable Trappenburg has joined the Media Logic team as an account supervisor on the agency’s financial services team. In this role, Sable will manage projects for a number of Media Logic financial services clients.
We put together a seven-part collection that highlights some of the top ways insurers are relying on video to meet their marketing goals.
Media Logic recently promoted Christian Salmonsen to senior art director.
Media Logic has promoted Sheila Carroll to senior account executive.
Shana Cooper has been appointed to the role of traffic manager at Media Logic.
In this role, Cierra will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services.
When it comes to Medicare messaging, should your direct mail highlight low cost or longevity? Are seniors interested in rewards or ratings? Our latest direct mail marketing report answers these questions via data from a recent survey of adults aged 65 and older.
To understand which designs and formats resonate most strongly with the Medicare audience, we showed 250 adults aged 65 and older various envelopes and letters and asked them to rank their preferences.
Shana Cooper has joined the Media Logic team as an account executive on the agency’s financial services team. In this role, Shana will manage projects for a number of Media Logic financial services clients.
What health insurance benefits are most important to consumers and how well are health plans delivering on those benefits? We surveyed 400 consumers to ask these essential questions. Here’s what we found.
We showed 400 adults aged 64 and older a series of 16 photos depicting Medicare-aged consumers engaged in a variety of activities. Here’s an overview of what we learned.
Natasha will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JP Morgan Chase.
Brooke will play a key role in helping Media Logic deliver effective end-to-end marketing solutions for top healthcare companies, including MVP Health Care, St. Peter’s Health Partners and Blue Cross Blue Shield Massachusetts.
In her role, Phyllis oversees strategy, planning and execution for some of the agency’s key clients, including Foritech Premixes, Autotask, Informz and Innophos.
Curtis will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JP Morgan Chase.
The ACA marketplaces have opened for their third year of business, and here’s what we know: shopping around for health insurance is the new norm.
In his new role, Mike will lead design development of high-impact marketing materials: from videos and multimedia presentations to direct-mail packages and websites for Media Logic healthcare and financial services clients.
In his role, Arte will help deliver strategic marketing solutions to several well-known brands including Visa, JP Morgan Chase, Santander and others.
What seniors don’t know may surprise you. For example, only 21 percent of seniors feel they completely understand their health insurance.
Targeting Millennials is one of our specialties, and we’re giving away some of that expertise at a new landing page dedicated to helping marketers reach Millennials effectively.
In this key client services role, Sheila will manage projects for a number of Media Logic’s financial services clients.
The opportunity is wide open for innovative insurers that are ready and willing to meet the expectations of today’s empowered, engaged consumers.
A new study names Media Logic client UCSF Imaging as a top academic radiology department Twitter account.
Our new post-ACA consumer survey reveals that, as we predicted, consumers shopped around. In fact, one-third switched to a new health insurer for 2015.
In this role, Carolee will execute the content marketing strategies for Media Logic’s clients, as well as develop and publish content for Media Logic’s own blogs and social streams.
David explains how consumers are becoming more cost-conscious and creating opportunities for alternative providers.
The combination of data and insights from the ACA consumer survey makes the report an important read for insurers: healthcare consumers plan to use open enrollment as an opportunity to shop around.
Our latest article for The Financial Brand details how six financial services institutions spend their time on Twitter.
Our recent move (to our new space at 59 Wolf Road in Albany, NY) provided an opportunity to consider refreshing our look, and, as it turns out, our new home actually had a big influence on our new logo.
Sarah fills a pivotal role responsible for making sure that projects for Media Logic’s healthcare and financial services clients are properly scheduled and that internal milestones are met throughout the project lifecycle.
Our latest article for The Financial Brand reviews the primary social platforms of Fifth Third, a bank that realized a spike in social activity related to its innovative jobs program.
Elicia will be involved in the production of marketing materials for print and web use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JPMorgan Chase.
The energy and momentum created by the campaign helped to link MVP Health Care with “healthier communities” and bring attention to its direct-to-consumer products and services.
Our latest article for The Financial Brand takes a look at some of the most successful credit unions on Facebook and offers five tangible and contextualized insights others can use in their social marketing efforts.
In his new role, Christian will be involved in the design of high-impact marketing materials – from videos and multimedia presentations to direct-mail packages and web sites – for Media Logic’s healthcare and financial services clients including Visa, JP Morgan Chase, MVP Health Care and HAP.
David’s input for HealthLeaders includes consideration of CVS as a significant player in the healthcare space.
Our latest article for The Financial Brand details how banks can make every post count – a critical strategy as Facebook continues to cut back on organic reach of brand content.
David’s talk is designed specifically for credit unions, including many that are seeing “largely underwhelming” results from their current attempts at social media.
Our latest article for The Financial Brand describes USAA’s successful Facebook branding strategy and uses specific examples to illustrate what other banks and credit unions can learn from USAA.
David brings deep direct marketing experience in both the financial services and healthcare industries. He will be responsible for providing strategic and conceptual direction and copywriting for a broad range of projects.
HealthLeaders Consults Media Logic’s David Schultz for Article on Transparency in Marketing Narrow Networks
David tells HealthLeaders, “The only way that consumers can make good, informed healthcare decisions is if there is transparency in terms of price, product and quality.”
Our latest article for The Financial Brand reviews what Regions Bank did right during the first quarter of 2014 to gain traction on Facebook, Twitter and YouTube.
HealthLeaders Consults Media Logic’s David Schultz for Article on New Entrants to Health Care Market
David tells HealthLeaders that consumer expectations have changed, opening the door for new entrants to the healthcare industry.
The Financial Brand Features Media Logic Guest Column about the Social Media Dominance of Three Online Banks
Our latest article for The Financial Brand describes how Ally, Capital One 360 and Simple “punch above their weight class” in social channels, competing with their larger bank rivals when it comes to social media.
To help you integrate social promotions and social ads into marketing campaigns aimed at business goals, Media Logic offers three free tip sheets.
David is speaking about how to evolve financial brand marketing from fractured media approaches to more strategic and productive plans.
Media Logic White Paper Debunks Myth of Empowered Health Care Consumer, Details Opportunities for Health Care Marketers
The free paper offers perspective on how the healthcare industry arrived at this new marketplace and explains how payers and providers can take the lead, including specific steps they can take across the consumer/customer experience.