2018 Senior Media Preferences study

Media Logic Shares Results of 2018 Senior Media Preferences Survey

As healthcare marketers, it is important to keep tabs on media habits of your target audience, with a particular focus on segments with evolving preferences. Medic Logic surveyed over 400 men and women aged 64 and older about how they consume media and compiled the results into an infographic. Insights from our study can help New-to-Medicare and Medicare Annual Enrollment Period (AEP) marketers who want to optimize channel selection and targeting.