Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
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Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.
Media Logic’s 2025 Medicare survey uncovers member concerns about costs, satisfaction drivers, and benefit engagement, offering insights to guide plan strategies.
The One Big Beautiful Bill Act (OBBBA) brings sweeping changes across sectors, including healthcare. For Medicare marketers, the bill introduces new rules around eligibility, drug coverage, and savings programs. Media Logic experts Josh Martin and Denise Carney-Jones break down what matters most for this year’s AEP and beyond.
In this Q&A, N1 Health’s Jacob Luria explains how health plans can use data and personalized outreach to engage the unengaged and reduce member turnover.
Meta’s evolving ad policies are reshaping how regional health plans target, track, and measure campaigns on Facebook and Instagram. In this blog, we break down what’s changed, what it means for healthcare marketers, and how to adapt for success.
Media Logic’s Josh Martin and Denise Carney-Jones share key insights from our latest survey on older adults’ media habits—revealing surprises, trends, and tips for Medicare marketers. Watch now, then explore the full report for more.
In Medicare acquisition marketing, every dollar counts. That’s why Media Logic created Opportunity Analysis — a custom tool that pinpoints the counties with the greatest potential for enrollment growth, helping Medicare Advantage plans invest smarter.
