Co-Brand Card Marketing

Ready to drive more card acquisitions or increase usage by fully leveraging co-brand affinity? Looking to launch a co-brand product and need help sharpening strategy or elevating creative? Want to boost both on-brand and off-brand spending to move and keep your card Top of Wallet? Or any other co-brand card marketing challenge?

Talk to Media Logic. We’ve worked with some of the most recognized brands in the world – hotels, airlines, retail stores, online retailers, sports teams, luxury brands and beyond – to develop hundreds of successful co-brand credit card efforts with a range of financial partners. We have deep experience working with multiple stakeholders and ensuring satisfaction for all.

Marketing co-brand cards presents a unique set of challenges, and we know how to meet them – balancing the power and pull of the master brand with credit card marketing best practices. From product construct and the development of the card’s value proposition to branding, product launch and beyond, we have experience in every aspect of co-brand card marketing. Turning your consumers’ brand affinity into your success.

We Offer:

  • Strategic planning
  • Branding & product launch
  • Acquisition, EMOB & retention

To Help You:

  • Capture multi-partner branding
  • Maximize brand loyalty
  • Boost share of wallet

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Read our latest co-brand card marketing articles.

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Gen Z Seeks Financial Independence in the Future, But Splurges For Now

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Why FIs Should Tap Their Teams for TikToks, Reels and Other Social Video

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Short, vertical videos are a staple on social media, with most platforms having (or rolling out) vertical video feeds. The good news is that you already have what you need to produce this compelling content. These tips -- along with examples from banks and credit unions -- can help you get started with this compelling medium.