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Digital payment leader tests streaming tv and online video.

Venmo is a leading digital payment app that has expanded their offerings to include credit and debit products.

Media Logic partnered with Visa and Venmo to test the impact of ads on connected TV (CTV) – hoping to improve awareness, new card application, and conversions of their innovative custom cash back credit card.

Media Logic developed two distinct CTV spots to convey the value of “unlimited cash back tailored to you” with each video spot incorporating custom licensed music and eye-catching animation. An ad selector landing screen then gave Hulu viewers the opportunity to actively select which commercial they wanted to view. But regardless of whether the viewer chose a particular spot or not, tracking was included across the entire campaign to gauge performance based on interest/clicks and conversion.

Up to 3% cash back
Using a Venmo credit card to pay dinner bill

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Piedmont Community Health Plan

Improving the online broker experience to optimize health plan sales.

Piedmont Community Health Plan was gearing up for growth – expanding into 35 new counties while offering a very attractive rate position across their Virginia markets.

PaperTrl

Using design to demystify all-in-one accounts payable solution.

PaperTrl is a startup fintech that allows companies to manage the entirety of their accounts payable (AP) process — from invoices to approvals to payments.

See our latest posts.

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Enrolling in Medicare is a significant milestone for older adults, but the process often feels overwhelming due to the complexity of choices, cost considerations and changing regulations. Our second annual NTM survey looks at what truly matters to consumers just entering Medicare, and how those insights can impact marketing strategies. Responses from adults ages 64-68 highlighted the importance of clear, digestible educational resources and direct support from plan reps and brokers. Check out all of our findings.

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Reaching Zillennials: How Financial Brands Are Leveraging Social Media

Reaching Zillennials: How Financial Brands Are Leveraging Social Media

Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]

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