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Digital payment leader tests streaming tv and online video.

Venmo is a leading digital payment app that has expanded their offerings to include credit and debit products.

Media Logic partnered with Visa and Venmo to test the impact of ads on connected TV (CTV) – hoping to improve awareness, new card application, and conversions of their innovative custom cash back credit card.

Media Logic developed two distinct CTV spots to convey the value of “unlimited cash back tailored to you” with each video spot incorporating custom licensed music and eye-catching animation. An ad selector landing screen then gave Hulu viewers the opportunity to actively select which commercial they wanted to view. But regardless of whether the viewer chose a particular spot or not, tracking was included across the entire campaign to gauge performance based on interest/clicks and conversion.

Up to 3% cash back
Using a Venmo credit card to pay dinner bill

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MVP Health Care

MVP helps Medicaid members get more with Medicare.

With the recent growth of D-SNP plans, many Health Insurance companies have been expanding their outreach and education efforts around these innovative Medicare Advantage solutions.

  • Healthcare

Piedmont Community Health Plan

Improving the online broker experience to optimize health plan sales.

Piedmont Community Health Plan was gearing up for growth – expanding into 35 new counties while offering a very attractive rate position across their Virginia markets.

  • Healthcare
  • B2B

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Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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