Payment Product Marketing

Need to drive penetration or acquisition? Expand usage behaviors? Educate or retain current customers? Boost your Early Month On Book? Fine-tune your value proposition? Move your card Top of Wallet? Connect with key demographics? Or any other payment product challenge?

Talk to Media Logic. When it comes to payment product marketing, we’ve done it all – having worked with Visa, leading issuers, and a wide range of co-brands for over 20 years. We have experience with everything from complex direct mail programs to branch, direct and digital channel integration.

Our expertise in product branding, acquisition campaigns, lifecycle marketing and more has helped our clients connect credit, debit and/or prepaid products to relevant consumer, small business and commercial audiences. Combining breakthrough ideas with proven and proprietary techniques, it’s all about helping you capitalize on every payment product opportunity.

We Offer:

  • Strategic planning
  • Branding
  • Direct marketing
  • Integrated marketing
  • Onboarding expertise
  • Digital solutions

To Help You:

  • Increase acquisition
  • Move to activation
  • Drive usage
  • Improve customer engagement

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Read our latest payment product marketing articles.

Tips for Marketing “Secret” Credit Card Benefits

Tips for Marketing “Secret” Credit Card Benefits

Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.