Need help attracting high-net-worth and ultra-high-net-worth prospects? Want to deepen your relationship with existing customers in this segment – motivating them to move more of their assets and their business to your institution? Want help “translating” your brand voice to better resonate with affluent audiences? Or any other marketing challenges related to this sought-after segment?
Talk to Media Logic. Whether your high-net-worth targets are consumers or businesses, we have the deep marketing experience needed to communicate with them intelligently, appropriately and effectively.
Get insight-driven marketing with strategies and tactics that are relevant and void of clichés. Leverage our digital and content marketing expertise – an absolute necessity when nurturing relationships with this sophisticated audience. Support your relationship managers with planning tools and tactics to better serve their clients. Dollar for dollar, high-net-worth prospects may be your most important marketing investment; work with the experts to optimize your returns.
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We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for financial service brands to place higher value on their own lists and analytics to understand who customers are and how they interact with the brand’s website.
Travel brands and their issuing partners need to think broadly about how to sustain spending on co-brand cards during COVID, while also executing acquisition campaigns. Our team has already seen some new solutions from these brands and observed some interesting promotions from non- co-brand cards that can be instructive.
Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.
