With the objective of creating a pipeline of new prospects within the Life Science vertical, J.P. Morgan Private Bank tasked Media Logic with developing an integrated initiative that would position them as an ideal partner in wealth management.
To answer the call, we developed an awareness campaign that contextually targeted wealthy individuals in the Life Science industry.
The campaign, which included print, banner ads, emails, content marketing and a landing page, showcased J.P. Morgan’s deep industry knowledge of this highly complex sector while also demonstrating their broad personal wealth management expertise.
Schedule a consultation with our financial services team.
"Buy Now, Pay Later" marketing can create opportunities for credit card issuers to compete with fintech brands offering installment options at POS. These best practices from our financial services marketing team can get you started.
Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.
We were curious as to just how many seniors changed their Medicare coverage during the recent AEP and if they planned to take advantage of the subsequent OEP. We conducted a Flash Survey of 400+ seniors across the U.S. Our survey was in-market just after the 2021 AEP wrapped up. Here is a summary of our findings.
