With the objective of creating a pipeline of new prospects within the Life Science vertical, J.P. Morgan Private Bank tasked Media Logic with developing an integrated initiative that would position them as an ideal partner in wealth management.
To answer the call, we developed an awareness campaign that contextually targeted wealthy individuals in the Life Science industry.
The campaign, which included print, banner ads, emails, content marketing and a landing page, showcased J.P. Morgan’s deep industry knowledge of this highly complex sector while also demonstrating their broad personal wealth management expertise.
Schedule a consultation with our financial services team.
There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.
Boost your payment strategy with Javelin's findings on consumer spending habits across three channels: in-store, online and mobile.
USAA Labs appears to be doing some really good work. However, the brand is not doing a good job at marketing its own product, representing a missed opportunity to harness customer interest and advocacy.
