With the objective of creating a pipeline of new prospects within the Life Science vertical, J.P. Morgan Private Bank tasked Media Logic with developing an integrated initiative that would position them as an ideal partner in wealth management.
To answer the call, we developed an awareness campaign that contextually targeted wealthy individuals in the Life Science industry.
The campaign, which included print, banner ads, emails, content marketing and a landing page, showcased J.P. Morgan’s deep industry knowledge of this highly complex sector while also demonstrating their broad personal wealth management expertise.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]
For financial services brands, it's not enough to simply have influencer representation. To be competitive, FS brands need to do it *and* do it right, with an informed, strategic approach.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
