With the objective of creating a pipeline of new prospects within the Life Science vertical, J.P. Morgan Private Bank tasked Media Logic with developing an integrated initiative that would position them as an ideal partner in wealth management.
To answer the call, we developed an awareness campaign that contextually targeted wealthy individuals in the Life Science industry.
The campaign, which included print, banner ads, emails, content marketing and a landing page, showcased J.P. Morgan’s deep industry knowledge of this highly complex sector while also demonstrating their broad personal wealth management expertise.
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Even amidst the social distancing protocols of COVID-19, people are finding innovative ways to do business and to attain the products and services they need or want. But how will this impact Medicare sales strategies this fall?
The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.
FNBO’s Cashology is part content marketing strategy (with a designated section on the bank’s blog) and part online community (with a dedicated Facebook Group), with the latter adding a key engagement component.
