Building on the strength of the new brand we developed for them, Informz tasked Media Logic with helping them create a buzz at upcoming tradeshow events.
Using simple, bold messaging and high-impact graphics, we created an inviting environment to entice associations and non-profits that were seeking a better email and marketing automation solution. The client reported strong attendance and positive feedback from tradeshow attendees – contributing to a highly successful reboot of the Informz brand.
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Marketers have used buyer personas for decades, but most are static and trapped in a slide deck. What if personas could talk back? What if you could ask them anything, any time, even at 11 p.m. the night before a big meeting? That question was the inspiration behind Media Logic’s PersonaLAB™, a new strategic tool […]
Older adults aren't a traditional or digital audience. The way they consume media paints a more complex picture. Older adults will sit down to watch TV, read email, check their Facebook and search Google. Insights from our study can help you know where and how older adults are paying attention to media streams.
Each fall, CMS publishes Medicare Advantage and Part D Landscape file, which provides comprehensive information on upcoming plan offerings, premiums, geographic availability and more for MA, MA-PD and stand-alone Prescription Drug Plans. We've crunched the numbers. Take a look at our full breakdown.
