Add a creative spark. A trusted partner. A strategic edge.
In our increasingly complex industry, it is critical to choose a healthcare marketing agency that understands the landscape, audiences, regulations and relationships. It’s even more important to choose a marketing partner with proven success…ready to deliver from day one.
For more than 25 years, Media Logic has been helping health insurers, hospital systems and wellness companies:
with more than 40 employees, we offer a full range of marketing capabilities – and dedicate a seasoned team of healthcare marketing experts to every client.
we leverage key industry research and resources to bring an expert perspective to each challenge.
we set goals and deploy tracking and analytics to ensure optimum performance.
At Media Logic, we know how to segment, target and motivate healthcare consumers, employers and other key stakeholders with a combination of proven strategies and breakthrough thinking. Whether navigating Medicare guidelines or touting high-tech procedures, we understand the intricacies of this complex industry.
Learn more about some of our specialty areas:
Medicare Success x 5
See five straight years of new membership growth in a recent case study.
Our proprietary DataSnap visualization tool gives our clients and our team a real-time view of key marketing metrics, which enables us to make necessary adjustments and maximize ROI. DataSnap dashboards are customized for each client and campaign.
Better starts now.
Better strategy and creative. Better results. Better client service.
Get the edge you need to compete and win.
Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.
Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.
We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for healthcare brands to place higher value on their own lists and available analytics to understand who customers are and how they interact with the brand’s website.
