Add a creative spark. A trusted partner. A strategic edge.
In our increasingly complex industry, it is critical to choose a healthcare marketing agency that understands the landscape, audiences, regulations and relationships. It’s even more important to choose a marketing partner with proven success…ready to deliver from day one.
For more than 25 years, Media Logic has been helping health insurers, hospital systems and wellness companies:
with more than 40 employees, we offer a full range of marketing capabilities – and dedicate a seasoned team of healthcare marketing experts to every client.
we leverage key industry research and resources to bring an expert perspective to each challenge.
we set goals and deploy tracking and analytics to ensure optimum performance.
At Media Logic, we know how to segment, target and motivate healthcare consumers, employers and other key stakeholders with a combination of proven strategies and breakthrough thinking. Whether navigating Medicare guidelines or touting high-tech procedures, we understand the intricacies of this complex industry.
Learn more about some of our specialty areas:
Medicare Success x 5
See five straight years of new membership growth in a recent case study.
Our proprietary DataSnap visualization tool gives our clients and our team a real-time view of key marketing metrics, which enables us to make necessary adjustments and maximize ROI. DataSnap dashboards are customized for each client and campaign.
Better starts now.
Better strategy and creative. Better results. Better client service.
Get the edge you need to compete and win.
Google Analytics 4 (GA4) is a new and more intelligent property that allows healthcare marketers to gain a better understanding of how members and potential members interact with your organization. Here are a few key points about the latest version of the web analytics platform.
Most healthcare marketers are aware of Google's "page experience update" (also known as the Core Web Vitals update), with a gradual rollout starting in mid-June 2021. This is all part of Google prioritizing the user experience (UX), and this update makes CWVs a part of their ranking criteria along with existing search guidelines.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
