In the healthcare industry, competition is fierce. Conditions are ever-changing. And the pressure to deliver results has never been higher. That’s why it’s so important to have an agency that knows the landscape, the consumers, compliance requirements and other details – giving you the strategic and creative advantage you need to reach and exceed your goals.
For more than 25 years, Media Logic has been helping health insurers, hospital systems and health technology companies:
Whatever your marketing needs or challenges, we’re ready to help you take them on.
With more than 40 employees, we offer a full range of marketing capabilities – and dedicate a seasoned team of healthcare marketing experts to every client.
We leverage key industry research and resources to bring an expert perspective to each challenge.
We set goals and deploy tracking and analytics to ensure optimum performance.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
As the Medicare market has grown to more than 68 million Americans, understanding how older adults navigate both traditional and digital media is more important than ever. Our 2025 Media Preferences of Older Adults survey provides fresh insights into evolving media habits, comfort with digital environments and the enduring value of established channels. Take a look at the takeaways and marketing implications that stood out to us.
When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.
