In an industry where constant change is the norm, you need a strategic and creative advantage – a marketing partner that can help you learn, adapt and capitalize on opportunities. Media Logic has been helping health insurers do that for 20+ years.

We have helped health insurers create standout brands, successful sales campaigns and customer relationship marketing support for Medicare, New-to-Medicare, Medicaid, Exchange and employer audiences.

We Offer:


  • Strategic planning

  • Branding

  • Direct marketing

  • Sales support

To Help You:


  • Increase enrollment

  • Improve retention

  • Improve your customer experience


Open enrollment experts. Media Logic has helped insurers across the country recruit more members during the all-important selling season (and all year long for New-to-Medicare and Medicaid prospects). Whether targeting large and small businesses or individual consumers, we know how to identify, reach and capture more leads for your organization – powered by multimedia campaigns, direct response marketing, digital marketing, web development, sales collateral and other services.

Onboarding and retention, too. Health insurance marketing doesn’t stop at the application – it’s a relationship, built on trust, value and convenience. Media Logic can help you by improving onboarding materials, designing online portals, merchandising key or unique benefits and increasing member engagement. Because a stronger customer experience leads to better retention…and better marketing ROI.

 

“Their greatest strength is the ability to quickly understand our business objectives and translate that into strategy and communications that we can measure.”

VP, Marketing & Community Outreach, HAP

Right-sized at more than 40 employees, we offer a full complement of marketing services:

Strategy & Planning

  • Research & Analysis
  • Audience ID & Segmentation
  • Competitive/Creative Audits
  • Positioning
  • Marketing Plans
  • ROI Forecasting

Branding

  • Research
  • Positioning
  • Naming
  • Visual Identity & Style Guides
  • Rollout

Creative & Design

  • Digital
  • Broadcast/Video
  • Out-of-Home (OOH)
  • Direct
  • Print/Collateral
  • Tradeshow/Experiential

Integrated Marketing

  • Audience ID & Segmentation
  • Planning ➞ Execution
  • Owned, Paid & Earned
  • Reporting & Analysis

Direct Marketing

  • Audience ID & Segmentation
  • List Acquisition
  • Planning ➞ Execution
  • Reporting & Analysis

Digital & Interactive

  • Website/Mobile/App Development
  • Video (Explainer/Educational)
  • Social Media
  • Content Marketing
  • SEO
  • Paid Search & Digital Display

Content Marketing & Social Media

  • Editorial Strategy & Planning
  • Content Creation
  • Content Publishing & Promotion
  • Measurement & Analysis
  • Proprietary Collaboration Hub

Promotions

  • Planning
  • Campaign Strategy
  • Creative Development
  • Execution
  • Tradeshow/Experiential

Media

  • Research
  • Planning
  • Negotiating/Buying
  • Implementation
  • Auditing
  • Reporting & Analysis

Data & Marketing Analytics

  • Audience ID & Segmentation
  • Predictive Modeling
  • ROI Forecasting
  • Campaign Reporting & Analysis

Better health insurance marketing starts now.

Contact Us Today

Read our latest health insurance marketing articles.

Telepsychiatry – Health Insurers: If You’ve Got It, Flaunt It

Amongst the many areas where healthcare provider shortages exist, one of the most critical is in mental healthcare and psychiatry. Telepsychiatry presents a new opportunity for patients, providers and health plans, alike. Here are three guidelines for optimizing utilization of telepsychiatry services.