Health Insurance Marketing

Are your open enrollment efforts working hard enough? Does your brand need a refresh to remain relevant? Do you need help improving outreach to key prospects such as Medicare-eligible consumers, employers or individuals and families? From your website to your content marketing, is your digital footprint best-in-class? These and other questions are essential to your success in a competitive, changing industry.

Talk to the experts at Media Logic. You need a marketing partner that can help you learn, adapt and capitalize on opportunities. Media Logic has been helping health insurers nationwide do that for 20+ years – creating standout brands, successful sales campaigns and customer relationship marketing support for Medicare, New-to-Medicare, Medicaid, Exchange and Group audiences. Giving you a strategic and creative advantage.

We Offer:

  • Strategic planning
  • Branding
  • Direct marketing
  • Sales support

To Help You:

  • Increase enrollment
  • Improve retention
  • Improve your customer experience

Open enrollment experts.
Media Logic has helped insurers across the country recruit more members during the all-important selling season (and all year long for New-to-Medicare and Medicaid prospects). Whether targeting large and small businesses or individual consumers, we know how to identify, reach and capture more leads for your organization – powered by multimedia campaigns, direct response marketing, digital marketing, web development, sales collateral and other services.

Onboarding and rentention, too.
Health insurance marketing doesn’t stop at the application – it’s a relationship built on trust, value and convenience. Media Logic can help you by improving onboarding materials, designing online portals, merchandising key or unique benefits and increasing member engagement. Because a stronger customer experience leads to better retention…and better marketing ROI.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Read our latest health insurance marketing articles.

Medicaid Recipients Say Mail is the Best Way for Insurers to Provide Renewal Information

Medicaid Recipients Say Mail is the Best Way for Insurers to Provide Renewal Information

As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed Medicaid members ages 26-74 who may be impacted by this redetermination. We asked questions about how they make decisions about Medicaid, their knowledge of Medicaid and Medicaid-related renewals and more. Our results show widespread unawareness of the ongoing recertification process. Read our takeaways.

The Importance of Ethical Practices in Health Insurance Marketing

The Importance of Ethical Practices in Health Insurance Marketing

Over the past five years, aggressive marketing campaigns for Medicare Advantage plans have overwhelmed and confused consumers with sometimes-empty promises of extra benefits and no premiums. At Media Logic, we are confident that our regional health insurance clients have always played by the rules and treated prospects with respect. We take pride in our commitment to ethical marketing practices, and we know our clients do too.