Health Insurance Marketing

Are your open enrollment efforts working hard enough? Does your brand need a refresh to remain relevant? Do you need help improving outreach to key prospects such as Medicare-eligible consumers, employers or individuals and families? From your website to your content marketing, is your digital footprint best-in-class? These and other questions are essential to your success in a competitive, changing industry.

Talk to the experts at Media Logic. You need a marketing partner that can help you learn, adapt and capitalize on opportunities. Media Logic has been helping health insurers nationwide do that for 20+ years – creating standout brands, successful sales campaigns and customer relationship marketing support for Medicare, New-to-Medicare, Medicaid, Exchange and Group audiences. Giving you a strategic and creative advantage.

We Offer:

  • Strategic planning
  • Branding
  • Direct marketing
  • Sales support

To Help You:

  • Increase enrollment
  • Improve retention
  • Improve your customer experience

Open enrollment experts.
Media Logic has helped insurers across the country recruit more members during the all-important selling season (and all year long for New-to-Medicare and Medicaid prospects). Whether targeting large and small businesses or individual consumers, we know how to identify, reach and capture more leads for your organization – powered by multimedia campaigns, direct response marketing, digital marketing, web development, sales collateral and other services.

Onboarding and rentention, too.
Health insurance marketing doesn’t stop at the application – it’s a relationship built on trust, value and convenience. Media Logic can help you by improving onboarding materials, designing online portals, merchandising key or unique benefits and increasing member engagement. Because a stronger customer experience leads to better retention…and better marketing ROI.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Read our latest health insurance marketing articles.

Best Practices for Tracking and Reporting Healthcare Marketing Analytics

Best Practices for Tracking and Reporting Healthcare Marketing Analytics

Marketing teams may take on tracking and measurement with the best of intentions, but too often they find themselves with missing or inactionable data. The key is to have conversations early to ensure the team is aligned on a process for capturing and interpreting relevant data. Check out our detailed best practices for tracking and reporting healthcare marketing analytics.

Why Healthcare Content Marketers Should Leverage Vertical Video for Social Media

Why Healthcare Content Marketers Should Leverage Vertical Video for Social Media

We're betting you've seen your share of short, vertical social videos. The format is so popular it's hard to miss, and has reached extreme popularity in recent years thanks to TikTok, which now sets the standards for short, vertical videos. Here are our tips – plus examples from healthcare payers and brands – to get your content marketing team started.

Google Search Updates and What They Mean for Healthcare Marketer’s SEO and Content Marketing

Google Search Updates and What They Mean for Healthcare Marketer’s SEO and Content Marketing

In the ever-evolving landscape of digital marketing, staying updated with the latest changes in Google's search algorithms and features is crucial. The first half of this year has seen significant updates from Google, each with implications for search engine optimization (SEO) and marketing strategies. Let's dive into these changes and understand what they mean for healthcare marketers and SEO professionals.