Industry consolidation. Rising costs. Shrinking government reimbursements. Informed consumers, prepared to shop around.

These are just a few of the challenges facing health systems, hospitals and other healthcare providers. That’s why you need expert help from the healthcare marketing experts at Media Logic.

Media Logic has developed dozens of branding and lead generation campaigns for a range of provider organizations – from large urban hospitals and rural health systems to revenue-driving service lines and specialty care.

We Offer:


  • Strategic planning

  • Branding

  • Content marketing


To Help You:


  • Drive awareness

  • Increase loyalty

  • Boost patient volume


Content is key. When targeting patients with complex conditions, marketing elective procedures or simply positioning yourself as a service line or subject matter expert, content and social marketing is essential. Media Logic has a dedicated department staffed by healthcare content experts to help you establish, manage or amplify the awareness and credibility of your organization and its services through strategic content marketing.

We see the big picture. While we offer 20 years of hospital and provider marketing expertise, Media Logic also brings deep experience in marketing health insurers and healthcare technology companies. This gives us a broader perspective on the entire healthcare ecosystem – to give your brand and your marketing a strategic edge.

“Media Logic's greatest strength is the relationship they build with clients...to develop the best strategies and creative.”

Director of Corporate Communications, St. Peter's Health Partners

Right-sized at more than 40 employees, we offer a full complement of marketing services:

Strategy & Planning

  • Research & Analysis
  • Audience ID & Segmentation
  • Competitive/Creative Audits
  • Positioning
  • Marketing Plans
  • ROI Forecasting

Branding

  • Research
  • Positioning
  • Naming
  • Visual Identity & Style Guides
  • Rollout

Creative & Design

  • Digital
  • Broadcast/Video
  • Out-of-Home (OOH)
  • Direct
  • Print/Collateral
  • Tradeshow/Experiential

Integrated Marketing

  • Audience ID & Segmentation
  • Planning ➞ Execution
  • Owned, Paid & Earned
  • Reporting & Analysis

Direct Marketing

  • Audience ID & Segmentation
  • List Acquisition
  • Planning ➞ Execution
  • Reporting & Analysis

Digital & Interactive

  • Website/Mobile/App Development
  • Video (Explainer/Educational)
  • Social Media
  • Content Marketing
  • SEO
  • Paid Search & Digital Display

Content Marketing & Social Media

  • Editorial Strategy & Planning
  • Content Creation
  • Content Publishing & Promotion
  • Measurement & Analysis
  • Proprietary Collaboration Hub

Promotions

  • Planning
  • Campaign Strategy
  • Creative Development
  • Execution
  • Tradeshow/Experiential

Media

  • Research
  • Planning
  • Negotiating/Buying
  • Implementation
  • Auditing
  • Reporting & Analysis

Data & Marketing Analytics

  • Audience ID & Segmentation
  • Predictive Modeling
  • ROI Forecasting
  • Campaign Reporting & Analysis

Better hospital marketing starts now.

Contact Us Today

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