Medical liability insurer gains competitive advantage with provider partnership.

As a provider network, MagnaCare represents a large pool of potential policyholders for Media Logic client (and leading medical professional liability insurer) MLMIC Insurance Company. For years, MagnaCare held a contract for discounts with a prime MLMIC competitor. But that contract was expiring and MagnaCare was entering into a new partnership with MLMIC, creating a win-win for both organizations. The partnership gave MagnaCare providers an important discount on their medical malpractice insurance while helping MLMIC find a valuable way to incentivize a largely untapped pool of prospects.

Building off the launch of a co-sponsored risk management/CME event, Media Logic created a comprehensive, integrated effort that individually targeted existing MagnaCare members and brokers – incorporating everything from both MLMIC and MagnaCare owned channels (blog, web, social accounts), to email, landing pages, print, direct mail and more. In addition, multiple pieces leveraged a short video that featured MagnaCare’s CEO making a personal pitch for the new relationship with MLMIC.

No proverbial stone was left unturned in this effort to generate attention, assert leadership and drive prospects to move over to New York’s #1 medical professional liability insurer.

 

MLMIC-Magnacare landing page displayed on a laptop with an informational letter and postcard promoting healthcare partnership
MLMIC-Magnacare email displayed on an Iphone with informational letter and corresponding envelope for healthcare partnership MLMIC-Magnacare informational letter and corresponding envelope for healthcare partnership
MLMIC-Magnacare email shown on ipad with informational flyer, postcard and buckslip promoting healthcare partnership
MLMIC-Magnacare risk management event email promoting healthcare partnership displayed on iPhone MLMIC-Magnacare event registration email displayed on a tablet with an opened informational brochure about the same event promoting healthcare partnership

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Disputes between payers and providers can disrupt the healthcare landscape, leaving Medicare members uncertain about their coverage and healthcare access. While these disputes pose challenges to consumers, they also present a unique opportunity for competitor health plans to step in and offer stability. Health plans that prepare for these situations can use strategic messaging and agile campaigns to retain their current base and attract new members that are seeking clarity and support. Here's how to navigate these disruptions effectively.

When Competitors Exit the Market: A Medicare Marketing Playbook

When Competitors Exit the Market: A Medicare Marketing Playbook

When a Medicare competitor exits the market, its departure can create a window for health plans to attract disenfranchised members who are seeking new coverage options. Early preparation is especially important because these opportunities often arise with limited notice, leaving health plans scrambling to respond. To turn competitor market exits into growth opportunities, health plans need to prioritize early detection, flexible media strategies and ready-to-go creative assets. Here's how to prepare.

Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

In today's competitive healthcare market, especially within Medicare Advantage, timely access to actionable data is more important than ever. That's why Media Logic's new Client Portal can give our clients an edge. Designed to consolidate vital data and insights in one place, the portal empowers our clients to make smarter, faster decisions while deepening collaboration with their Media Logic team. Learn more about the Client Portal.