As a provider network, MagnaCare represents a large pool of potential policyholders for Media Logic client (and leading medical professional liability insurer) MLMIC Insurance Company. For years, MagnaCare held a contract for discounts with a prime MLMIC competitor. But that contract was expiring and MagnaCare was entering into a new partnership with MLMIC, creating a win-win for both organizations. The partnership gave MagnaCare providers an important discount on their medical malpractice insurance while helping MLMIC find a valuable way to incentivize a largely untapped pool of prospects.
Building off the launch of a co-sponsored risk management/CME event, Media Logic created a comprehensive, integrated effort that individually targeted existing MagnaCare members and brokers – incorporating everything from both MLMIC and MagnaCare owned channels (blog, web, social accounts), to email, landing pages, print, direct mail and more. In addition, multiple pieces leveraged a short video that featured MagnaCare’s CEO making a personal pitch for the new relationship with MLMIC.
No proverbial stone was left unturned in this effort to generate attention, assert leadership and drive prospects to move over to New York’s #1 medical professional liability insurer.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.
