From a lifetime ROI perspective, they may be your most valuable prospects. Whether you call them “New-to-Medicare,” “T65” or “age-in” consumers, you need to capture your share of this valuable demographic – with help from the experts at Media Logic.
Media Logic has developed a proven set of year-round strategies and tactics for attracting New-to-Medicare leads – and can customize our approach around your market, your opportunities and your brand.
We Offer:
To Help You:
It’s not just “T65” anymore. Medicare marketing pros know: targeting New-to-Medicare consumers has become increasingly challenging because many older adults are retiring later. Media Logic can help you overcome these challenges with strategic messaging and media.
Education is the key. Medicare is daunting for most consumers, but particularly so for first-timers. Media Logic can help you develop easy-to-understand collateral, explainer videos and other resources to help educate prospects – and position your company as a Medicare authority.
We offer a range of additional services to help you attract, close and retain more Medicare customers:
Is your New-to-Medicare approach out-of-date?
Discover key insights that will help you modernize and improve your NTM recruitment efforts.
Every spring, we host our own internal Medicare Marketing Summit – to share insights and identify opportunities – giving you an expert perspective from multiple Medicare teams.
Strategy & Planning
Branding
Creative & Design
Integrated Marketing
Direct Marketing
Digital & Interactive
Content Marketing & Social Media
Promotions
Media
Data & Marketing Analytics
Maximize your New-to-Medicare marketshare.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
Recent media coverage of podcasts has brought them more attention. They have potential as an advertising medium for healthcare marketers for a number of reasons. Here's some basic information on what you need to know.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
