Provider Marketing Strategies to Drive Medicare Enrollment
When marketing through the provider channel is an option for health plans (there are many reasons why that may not be the case), it can provide a powerful implicit approval.
From a lifetime ROI perspective, they may be your most valuable prospects. Whether you call them “New-to-Medicare,” “T65” or “age-in” consumers, you need to capture your share of this valuable demographic – with help from the experts at Media Logic.
Media Logic has developed a proven set of year-round strategies and tactics for attracting New-to-Medicare leads – and can customize our approach around your market, your opportunities and your brand.
We Offer:
- Strategic planning
- Creative development
- Reporting & refinement
To Help You:
- Generate more leads
- Educate older adults
- Maximize ROI
It’s not just “T65” anymore. Medicare marketing pros know: targeting New-to-Medicare consumers has become increasingly challenging because many older adults are retiring later. Media Logic can help you overcome these challenges with strategic messaging and media.
Education is the key. Medicare is daunting for most consumers, but particularly so for first-timers. Media Logic can help you develop easy-to-understand collateral, explainer videos and other resources to help educate prospects – and position your company as a Medicare authority.
We offer a range of additional services to help you attract, close and retain more Medicare customers:
Is your New-to-Medicare approach out-of-date?
Discover key insights that will help you modernize and improve your NTM recruitment efforts.
Every spring, we host our own internal Medicare Marketing Summit – to share insights and identify opportunities – giving you an expert perspective from multiple Medicare teams.
Right-sized at more than 40 employees, we offer a full complement of marketing services:
Strategy & Planning
- Research & Analysis
- Audience ID & Segmentation
- Competitive/Creative Audits
- Positioning
- Marketing Plans
- ROI Forecasting
Branding
- Research
- Positioning
- Naming
- Visual Identity & Style Guides
- Rollout
Creative & Design
- Digital
- Broadcast/Video
- Out-of-Home (OOH)
- Direct
- Print/Collateral
- Tradeshow/Experiential
Integrated Marketing
- Audience ID & Segmentation
- Planning ➞ Execution
- Owned, Paid & Earned
- Reporting & Analysis
Direct Marketing
- Audience ID & Segmentation
- List Acquisition
- Planning ➞ Execution
- Reporting & Analysis
Digital & Interactive
- Website/Mobile/App Development
- Video (Explainer/Educational)
- Paid Social Media
- Content Marketing
- SEO
- Paid Search
- Digital Display
Content Marketing & Social Media
- Learn more about our approach to Content Marketing
- Editorial Strategy & Planning
- Content Creation
- Content Publishing & Promotion
- Measurement & Analysis
- Proprietary Collaboration Hub
Promotions
- Planning
- Campaign Strategy
- Creative Development
- Execution
- Tradeshow/Experiential
Media
- Research
- Planning
- Negotiating/Buying
- Implementation
- Auditing
- Reporting & Analysis
Data & Marketing Analytics
- Audience ID & Segmentation
- Predictive Modeling
- ROI Forecasting
- Campaign Reporting & Analysis
Maximize your New-to-Medicare marketshare.
See some of our Medicare work.
Read our latest Medicare marketing articles.
Our Flash Survey Results Are In! We Wanted to Find Out Seniors’ Plans for the 2021 Medicare OEP
We were curious as to just how many seniors changed their Medicare coverage during the recent AEP and if they planned to take advantage of the subsequent OEP. We conducted a Flash Survey of 400+ seniors across the U.S. Our survey was in-market just after the 2021 AEP wrapped up. Here is a summary of our findings.
Successful New-to-Medicare Marketing Strategies: See the Campaigns
Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.