From a lifetime ROI perspective, they may be your most valuable prospects. Whether you call them “New-to-Medicare,” “T65” or “age-in” consumers, you need to capture your share of this valuable demographic – with help from the experts at Media Logic.
Media Logic has developed a proven set of year-round strategies and tactics for attracting and closing New-to-Medicare leads – and can customize our approach around your market, your opportunities and your brand.
We Offer:
To Help You:
It’s not just “T65” anymore. Medicare marketing pros know: targeting New-to-Medicare consumers has become increasingly challenging because many older adults are retiring later. Media Logic can help you overcome these challenges with strategic messaging and media.
Education is the key. Medicare is daunting for most consumers, but particularly so for first-timers. Media Logic can help you develop easy-to-understand collateral, explainer videos and other resources to help educate prospects – and position your company as a Medicare authority.
We offer a range of additional services to help you attract, close and retain more Medicare customers:
Is your New-to-Medicare approach out-of-date?
Discover key insights that will help you modernize and improve your NTM recruitment efforts.
Every spring, we host our own internal Medicare Marketing Summit – to share insights and identify opportunities – giving you an expert perspective from multiple Medicare teams.
Strategy & Planning
Branding
Creative & Design
Integrated Marketing
Direct Marketing
Digital & Interactive
Content Marketing & Social Media
Promotions
Media
Data & Marketing Analytics
Maximize your New-to-Medicare marketshare.
Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
Medicare Medical Savings Account (MSA), a type of Medicare Advantage plan that combines a high-deductible health plan (HDHP) with a medical savings account have been around for 12 years. Current enrollment is low, but will these plans ever receive meaningful growth and penetration?
