From a lifetime ROI perspective, they may be your most valuable prospects. Whether you call them “New-to-Medicare,” “T65” or “age-in” consumers, you need to capture your share of this valuable demographic – with help from the experts at Media Logic.
Media Logic has developed a proven set of year-round strategies and tactics for attracting and closing New-to-Medicare leads – and can customize our approach around your market, your opportunities and your brand.
We Offer:
To Help You:
It’s not just “T65” anymore. Medicare marketing pros know: targeting New-to-Medicare consumers has become increasingly challenging because many older adults are retiring later. Media Logic can help you overcome these challenges with strategic messaging and media.
Education is the key. Medicare is daunting for most consumers, but particularly so for first-timers. Media Logic can help you develop easy-to-understand collateral, explainer videos and other resources to help educate prospects – and position your company as a Medicare authority.
We offer a range of additional services to help you attract, close and retain more Medicare customers:
Every spring, we host our own internal Medicare Marketing Summit – to share insights and identify opportunities – giving you an expert perspective from multiple Medicare teams.
Strategy & Planning
Branding
Creative & Design
Integrated Marketing
Direct Marketing
Digital & Interactive
Content Marketing & Social Media
Promotions
Media
Data & Marketing Analytics
Maximize your New-to-Medicare marketshare.
CMS' 'What's Covered' app is the latest example of how digital technology and communications are becoming more and more a part of seniors' everyday lives, especially as trailing Baby Boomers age into Medicare.
A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.
