New-to-Medicare Marketing

Is your New-to-Medicare marketing working hard enough? Are you happy with the quantity and quality of your leads? Looking to lower your cost per lead and sharpen your value proposition, all while improving return on marketing investment? From a lifetime ROI perspective, New-to-Medicare consumers may be your most valuable prospects – make sure you’re maximizing every marketing dollar.

Talk to the experts at Media Logic. Starting with our proven, New-to-Medicare lead generation strategies – currently being deployed successfully year-round in markets coast-to-coast – we will customize our approach around your market, your opportunities and your brand. We can also support your sales nurturing process with consumer-friendly collateral and explainer videos, content marketing and other tactics to help educate and build trust with your prospects. Helping you reach and exceed your goals.

We Offer:

  • Strategic planning
  • Creative development
  • Targeting and consumer profiling
  • Reporting & refinement

To Help You:

  • Generate more leads
  • Nurture prospects into customers
  • Build a steady prospect pipeline
  • Maximize ROI

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See some of our New-to-Medicare work.

Quartz

New brand name. New multi-purpose campaign.

As people transition into Medicare-eligibility, it’s important to make them aware of their new healthcare options.

MVP Health Care

MVP helps Medicaid members get more with Medicare.

With the recent growth of D-SNP plans, many Health Insurance companies have been expanding their outreach and education efforts around these innovative Medicare Advantage solutions.

Read our latest New-to-Medicare marketing articles.

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Enrolling in Medicare is a significant milestone for older adults, but the process often feels overwhelming due to the complexity of choices, cost considerations and changing regulations. Our second annual NTM survey looks at what truly matters to consumers just entering Medicare, and how those insights can impact marketing strategies. Responses from adults ages 64-68 highlighted the importance of clear, digestible educational resources and direct support from plan reps and brokers. Check out all of our findings.

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Research Study: How Regional and Local Health Insurers Can Take on the Nationals

Research Study: How Regional and Local Health Insurers Can Take on the Nationals

For-profit national health insurers have long dominated the market. And yet, there are hundreds of regional and local health insurers that continue to find success. How and why both co-exist is driven by the mindsets of the consumers they serve. We looked into how consumers view national and regional/local insurers – their perceptions, expectations and preferences. Here's how plans can leverage those when positioning their brands.

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Webinar: How Health Plans Can Turn Patients into Medicare Members

Webinar: How Health Plans Can Turn Patients into Medicare Members

Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.

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