From a lifetime ROI perspective, they may be your most valuable prospects. Whether you call them “New-to-Medicare,” “T65” or “age-in” consumers, you need to capture your share of this valuable demographic – with help from the experts at Media Logic.
Media Logic has developed a proven set of year-round strategies and tactics for attracting and closing New-to-Medicare leads – and can customize our approach around your market, your opportunities and your brand.
We Offer:
To Help You:
It’s not just “T65” anymore. Medicare marketing pros know: targeting New-to-Medicare consumers has become increasingly challenging because many older adults are retiring later. Media Logic can help you overcome these challenges with strategic messaging and media.
Education is the key. Medicare is daunting for most consumers, but particularly so for first-timers. Media Logic can help you develop easy-to-understand collateral, explainer videos and other resources to help educate prospects – and position your company as a Medicare authority.
We offer a range of additional services to help you attract, close and retain more Medicare customers:
Every spring, we host our own internal Medicare Marketing Summit – to share insights and identify opportunities – giving you an expert perspective from multiple Medicare teams.
Strategy & Planning
Branding
Creative & Design
Integrated Marketing
Direct Marketing
Digital & Interactive
Content Marketing & Social Media
Promotions
Media
Data & Marketing Analytics
Maximize your New-to-Medicare marketshare.
The window for marketing during Medicare AEP is small… very small. But even with CMS review and approval, it's not impossible to make mid-campaign course adjustments thanks to good analytics, reporting and access to real-time data and insights. As marketers, we need to be nimble and try new things. Take action now with these smart marketing tips.
For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.
It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."
