Quartz Health Solutions, a five-star Medicare insurance provider in the upper Midwest Tri-state region, needed to educate New-to-Medicare prospects about their Medicare plans, while also creating awareness of the Quartz name, as well as their partnership with regional hospital systems.
Media Logic applied our Medicare marketing expertise to create an immersive campaign that got prospects excited about their options while also seamlessly bridging the brand transition (and making it easy to version communications by region and health partner).
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With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.
Our team examines the explosion in youth banking accounts and looks to Chase as a brand that demonstrates best practices in acquisition efforts aimed at Chase First Banking customers.
New data from Insider Intelligence confirms the trends: Banks need to step up mobile and digital banking – and marketing! – efforts if they hope to compete with fintech for Gen Z customers.
