New brand name. New multi-purpose campaign.

Quartz Health Solutions, a five-star Medicare insurance provider in the upper Midwest Tri-state region, needed to educate New-to-Medicare prospects about their Medicare plans, while also creating awareness of the Quartz name, as well as their partnership with regional hospital systems.

Media Logic applied our Medicare marketing expertise to create an immersive campaign that got prospects excited about their options while also seamlessly bridging the brand transition (and making it easy to version communications by region and health partner).

Opened Quartz information guide with letter, buckslip and envelope
Quartz letter, envelope and brochure on wooden tabletop Close up on a chart within Quartz plan comparison brochure
Quartz letter, one sheet and envelope on wooden tabletop Quartz one sheet sitting on top a letter with a Quartz Facebook ad on Iphone beside them
Tablet and iPhone side by side both showing different Quartz Facebook ads Macbook on a wooden table showing a Quartz landing page for a free plan comparison guide

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The 2023 Medicare AEP: 7 Key Enrollment and Direct Mail Marketing Observations

The 2023 Medicare AEP: 7 Key Enrollment and Direct Mail Marketing Observations

With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.