Quartz Health Solutions, a five-star Medicare insurance provider in the upper Midwest Tri-state region, needed to educate New-to-Medicare prospects about their Medicare plans, while also creating awareness of the Quartz name, as well as their partnership with regional hospital systems.
Media Logic applied our Medicare marketing expertise to create an immersive campaign that got prospects excited about their options while also seamlessly bridging the brand transition (and making it easy to version communications by region and health partner).
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A look at the three-layer design, ongoing stewardship and strategic choices behind an AI-powered tool built for AEP 2027 pre-heat.
Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
