For five years running, we've turned to seniors to get their input on media habits ahead of the busiest season for Medicare marketing. With the continued growth and saturation of the Medicare Advantage market, it's more important than ever for healthcare marketers to be up to date on this group of more than 63 million eligible individuals. This survey offers a look at the media preferences of the increasingly digitally savvy senior population to help healthcare marketers optimize marketing channel selection and targeting for OEP campaigns, New-to-Medicare and Medicare Annual Enrollment Period (AEP) marketing in the year ahead.

Social media accessibility is a topic that all marketers should be talking about and addressing. We came up with the acronym FAVE to help marketers remember four of the most important and basic elements for social media accessibility: Formatting, Alt Text/Images, Video and Emojis. In this blog post, we'll explain why FAVE is so crucial and how you can use it to make sure your social media posts comply. And be sure to download our tip sheet for a printable checklist of dos and don'ts you can keep right on your desk!

Web3 and the metaverse are here to stay, so it's time for healthcare marketers to get on board — or risk getting left behind. In this crash course, Media Logic CEO and Founder David Schultz walks through a brief history of the web, marketing opportunities in the metaverse and current healthcare uses of the space that can serve as examples to brands.