Media Logic brings deep experience at financial services, healthcare and technology marketing – we understand your business, we ramp up fast and we give you a true strategic edge. Learn more about our areas of expertise:
Many of our biggest clients have been with us for 20+ years. These are industry leaders – some of the best-known brands in the nation and the world – with extremely high expectations. We have outlasted radical industry changes because we always innovate…we set, track and exceed goals…we pay close personal attention to every client and every detail.
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long after the pitch
Working with your agency should be enjoyable, even fun. The people. The process. The whole thing. That means achieving your desired outcomes, whatever they may be. But it also means earning your trust, responding to your needs and never taking our relationship for granted.
To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the Metaverse.
In 2021, the Centers for Medicare and Medicaid Services began updating the customer-facing homepage and relevant linked pages on Medicare.gov. When we compared screenshots from 2021 to the same webpages in 2022, we noticed substantial improvements in clarity, stylization, ease of navigation and readability. Click through our slide deck to see the biggest changes from year to year.
With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.
