The new campaign from American Express embraces the history of the brand while breaking from a long tradition of celebrity endorsements. In this execution, instead of seeing Tina Fey at the center (literally) of the spots, we see customers. Importantly, Amex embraces both consumer and business products with the dual-purpose tag line “Don’t Do Business / Live Life Without It.”
Our specialization is your strategic edge.
Media Logic brings deep experience at financial services, healthcare and technology marketing – we understand your business, we ramp up fast and we give you a true strategic edge. Learn more about our areas of expertise:
Financial Services Marketing
The marketing partner you keep.
Many of our biggest clients have been with us for 20+ years. These are industry leaders – some of the best-known brands in the nation and the world – with extremely high expectations. We have outlasted radical industry changes because we always innovate…we set, track and exceed goals…
we pay close personal attention to every client and every detail.
A great experience, long after the pitch.
Working with your agency should be enjoyable, even fun. The people. The process. The whole thing. That means achieving your desired outcomes, whatever they may be. But it also means earning your trust, responding to your needs and never taking our relationship for granted.
Don’t take it from us. (Please take it from them.)
"Give Media Logic a challenge, pose a problem, ask for something...they constantly and consistently over-deliver with very creative solutions."
Sr. Business Leader, Visa
"Media Logic's greatest strength is the relationship they build with clients...to develop the best strategies and creative."
Director of Corporate Communications, St. Peter's Health Partners
"What distinguishes Media Logic is their people - amazing, talented, creative, very strategic and really innovative thinkers."
Sr. Director, Visa
"Media Logic has been more than an advertising firm...they have been a collaborative partner focused on our business goals."
Director of Marketing, MVP Health Care
See our latest posts.
GDPR signals something very important to you as a marketer: consumers want – and are gaining – more control over personal data. We suggest that financial services brands embrace this change as an opportunity to express how much your brand values its customers and their data.
Banks spent many years supporting development of Zelle but only recently began a major push to integrate and promote it.