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In the competitive Medicare market, the D-SNP segment is growing faster than general Medicare Advantage in terms of the number of new plans offered, but there are barriers to enrollment and engagement among the dual-eligible population. Awareness of the challenges of enrolling D-SNP members and innovative partnerships with community-based organizations can help plans engage effectively and authentically with the communities they serve.

Enrolling in Medicare is a significant milestone for older adults, but the process often feels overwhelming due to the complexity of choices, cost considerations and changing regulations. Our second annual NTM survey looks at what truly matters to consumers just entering Medicare, and how those insights can impact marketing strategies. Responses from adults ages 64-68 highlighted the importance of clear, digestible educational resources and direct support from plan reps and brokers. Check out all of our findings.

Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]