As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.
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Twitter chats hosted regularly by Tangerine Bank and Experian are strong examples of how FS brands can pursue thought leadership and establish connections with consumers by putting their expertise into a format that works for and engages a social media audience.
Understanding the CMO mindset may be helpful for marketing and product teams as they get in sync with CMO priorities and plans. Here are some key findings from a recent CMO survey by Deloitte and other sponsors in partnership with the American Marketing Association.