Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).
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Sr. Business Leader, Visa
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Director of Corporate Communications, St. Peter's Health Partners
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Sr. Director, Visa
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Director of Marketing, MVP Health Care
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There is definitely value in influencer marketing for healthcare brands as part of your marketing mix along with advertising and content marketing. Just remember that bigger isn't always better.