53 days. Just over seven weeks. About 500 hours of open phone lines. And then, suddenly, it’s over.

The Medicare Annual Enrollment Period (AEP) is brief, intense…and vital to your success. Which is why you need an experienced Medicare marketing agency to maximize your results and help you stand out from the pack. Media Logic has engineered winning AEP campaigns for a range of health insurers nationwide.

We Offer:


  • Strategic planning

  • Breakthrough creative

  • Flawless execution


To Help You:


  • Increase leads

  • Improve retention

  • Maximize ROI


Planning is key to AEP. We start with strategic planning – a deep dive into your service area, market conditions, competition and consumers – leveraging best-in-class research, predictive modeling and segmentation data. Our research and planning give you a marked advantage long before October rolls around.

It’s about connecting, creatively. We take a fresh approach to every campaign – tapping our unmatched ability to reach and connect with the older adult demographic, as well as our commitment to constantly improve the previous year’s results.

Execution is everything.  Media Logic ensures that messaging, timing and targeting are all on point. We also provide detailed reporting and analysis, to make informed decisions about your marketing dollars. We sweat the details so that you can focus on closing more prospects.

We offer a range of additional services to help you attract, close and retain more Medicare customers:

Medicare Success x 5

See five straight years of new membership growth in a recent case study.

View The Case Study

Every spring, we host our own internal Medicare Marketing Summit – to share insights and identify opportunities – giving you an expert perspective from multiple Medicare teams.

Right-sized at more than 40 employees, we offer a full complement of marketing services:

Strategy & Planning

  • Research & Analysis
  • Audience ID & Segmentation
  • Competitive/Creative Audits
  • Positioning
  • Marketing Plans
  • ROI Forecasting

Branding

  • Research
  • Positioning
  • Naming
  • Visual Identity & Style Guides
  • Rollout

Creative & Design

  • Digital
  • Broadcast/Video
  • Out-of-Home (OOH)
  • Direct
  • Print/Collateral
  • Tradeshow/Experiential

Integrated Marketing

  • Audience ID & Segmentation
  • Planning ➞ Execution
  • Owned, Paid & Earned
  • Reporting & Analysis

Direct Marketing

  • Audience ID & Segmentation
  • List Acquisition
  • Planning ➞ Execution
  • Reporting & Analysis

Digital & Interactive

  • Website/Mobile/App Development
  • Video (Explainer/Educational)
  • Social Media
  • Content Marketing
  • SEO
  • Paid Search & Digital Display

Content Marketing & Social Media

Promotions

  • Planning
  • Campaign Strategy
  • Creative Development
  • Execution
  • Tradeshow/Experiential

Media

  • Research
  • Planning
  • Negotiating/Buying
  • Implementation
  • Auditing
  • Reporting & Analysis

Data & Marketing Analytics

  • Audience ID & Segmentation
  • Predictive Modeling
  • ROI Forecasting
  • Campaign Reporting & Analysis

A stronger AEP starts now.

Contact Us Today

Read our latest Medicare marketing articles.

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A Checklist of Course Correction Tactics for your 2020 AEP Marketing Campaign

The window for marketing during Medicare AEP is small… very small. But even with CMS review and approval, it's not impossible to make mid-campaign course adjustments thanks to good analytics, reporting and access to real-time data and insights. As marketers, we need to be nimble and try new things. Take action now with these smart marketing tips.

New Medicare Plan Finder (MPF)

The New Medicare Plan Finder: A Deep Dive on the User Experience… From an Actual User

For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.

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Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).