Medicare Annual Enrollment Period (AEP) Marketing

Is your AEP direct marketing working hard enough? Are you leveraging consumer insights and targeting to improve returns? Are you effectively utilizing social media and content marketing to reach increasingly digital-savvy seniors? Do you have a clear, up-to-the-minute view of marketing results to enable course corrections and better guide your marketing spend?

53 days. Just over seven weeks. About 500 hours of open phone lines. And then, suddenly, it’s over. The Medicare Annual Enrollment Period (AEP) is brief, intense…and vital to your success.

You need an experienced Medicare marketing agency to maximize your results and help you stand out from the pack. For more than 20 years, Media Logic has engineered winning AEP campaigns for a range of health insurers nationwide. We’re ready to help you meet and exceed your goals, while maximizing the return on your marketing investment.

We offer:

  • Strategic planning
  • Breakthrough creative
  • Flawless execution

To Help You:

  • Increase leads
  • Improve retention
  • Maximize ROI

Planning is key to AEP.
We start with strategic planning – a deep dive into your service area, market conditions, competition and consumers – leveraging best-in-class research, predictive modeling and segmentation data. Our research and planning give you a marked advantage long before October rolls around.

It’s about connecting, creatively.
We take a fresh approach to every campaign – tapping our unmatched ability to reach and connect with the older adult demographic, as well as our commitment to constantly improve the previous year’s results.

Execution is everything.
Media Logic ensures that messaging, timing and targeting are all on point. We also provide detailed reporting and analysis, to make informed decisions about your marketing dollars. We sweat the details so that you can focus on closing more prospects.

Medicare Marketing Leverages 5-Star Rating into 245% Enrollment Increase

View Case Study

Better Medicare AEP marketing starts now.

Contact Us Today

Read our latest Medicare marketing articles.

HC insights - paid social during Medicare AEP

“Test & Learn” Tips to Optimize Paid Social During Medicare AEP

Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.

hc insights - Direct Mail Calls to Action (CTAs)

Medicare AEP 2021: A Closer Look at Direct Mail Calls to Action (CTAs)

Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.