Is your AEP direct marketing working hard enough? Are you leveraging consumer insights and targeting to improve returns? Are you effectively utilizing social media and content marketing to reach increasingly digital-savvy seniors? Do you have a clear, up-to-the-minute view of marketing results to enable course corrections and better guide your marketing spend?
53 days. Just over seven weeks. About 500 hours of open phone lines. And then, suddenly, it’s over. The Medicare AEP is brief, intense…and vital to your success.
Talk to the experts at Media Logic. You need an experienced Medicare marketing agency to maximize your results and help you stand out from the pack. For more than 20 years, Media Logic has engineered winning AEP campaigns for a range of health insurers nationwide. We’re ready to help you meet and exceed your goals while maximizing the return on your marketing investment.
We offer:
To Help You:
Planning is key to AEP.
We start with strategic planning – a deep dive into your service area, market conditions, competition and consumers – leveraging best-in-class research, predictive modeling and segmentation data. Our research and planning give you a marked advantage long before October rolls around.
It’s about connecting, creatively.
We take a fresh approach to every campaign – tapping our unmatched ability to reach and connect with the Medicare-eligible population, evaluate results and continuously improve year-over-year.
Execution is everything.
Media Logic ensures that messaging, timing and targeting are all on point. We also provide detailed reporting and analysis to make informed decisions about your marketing dollars. We sweat the details so that you can focus on closing more prospects.
Medicare Marketing Leverages 5-Star Rating into 245% Enrollment Increase
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Each year at Media Logic, we look at overall enrollment numbers to see which health insurers had substantial enrollment gains. We also compile direct mail creative examples.
Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.
Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.
