Is your AEP direct marketing working hard enough? Are you leveraging consumer insights and targeting to improve returns? Are you effectively utilizing social media and content marketing to reach increasingly digital-savvy seniors? Do you have a clear, up-to-the-minute view of marketing results to enable course corrections and better guide your marketing spend?
53 days. Just over seven weeks. About 500 hours of open phone lines. And then, suddenly, it’s over. The Medicare AEP is brief, intense…and vital to your success.
Talk to the experts at Media Logic. You need an experienced Medicare marketing agency to maximize your results and help you stand out from the pack. For more than 20 years, Media Logic has engineered winning AEP campaigns for a range of health insurers nationwide. We’re ready to help you meet and exceed your goals while maximizing the return on your marketing investment.
We offer:
To Help You:
Planning is key to AEP.
We start with strategic planning – a deep dive into your service area, market conditions, competition and consumers – leveraging best-in-class research, predictive modeling and segmentation data. Our research and planning give you a marked advantage long before October rolls around.
It’s about connecting, creatively.
We take a fresh approach to every campaign – tapping our unmatched ability to reach and connect with the Medicare-eligible population, evaluate results and continuously improve year-over-year.
Execution is everything.
Media Logic ensures that messaging, timing and targeting are all on point. We also provide detailed reporting and analysis to make informed decisions about your marketing dollars. We sweat the details so that you can focus on closing more prospects.
Medicare Marketing Leverages 5-Star Rating into 245% Enrollment Increase
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.
When COVID-19 fears began receding and vaccines were widely available, Media Logic wondered how Medicare shoppers were feeling about seminars and events since being forced online to shop for Medicare insurance. As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed adults aged 64-72 about their attitudes and behaviors relating to attending informational events about Medicare plans today.
As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed seniors about their sense of well-being, sources of concern and plans to meet their goals for the year ahead.
