When a Medicare Advantage plan receives a 5-Star rating, it presents exciting opportunities for a broader year-round approach. So, when Quartz Health Solutions received a 5-Star status for their 2022 Medicare Advantage plans, Media Logic helped them capitalize on the achievement by supplementing their AEP and New-to-Medicare (NTM) marketing efforts.

One of the benefits of having 5-Star plans is the opportunity to enroll outside of the standard AEP period (Oct – Dec). This allowed Quartz to break through the crowded AEP marketing season and gain valuable visibility. Our new creative touted the many benefits that helped them earn 5-Star status, while also educating prospects that they did not have to wait until next year’s AEP to make the switch to Quartz.

Chart showing increase in enrollment year-over-year of 245%

The campaign, which included direct mail, print, direct response TV, paid search and paid social, proved to be successful, generating an incremental 245% greater enrollments year-over-year and a cost per enrollment well below that of the traditional AEP and NTM campaigns.

Paper on desk
Paper on desk
“Thank you for all of your hard work. I appreciate your team’s expertise and consultative approach in guiding our organization in the right direction.”

Vice President, Product Innovation, Quartz

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