Media Logic is the go-to financial services marketing agency

because we exceed expectations, every time.

We are the financial services marketing partner of choice for a broad range of industry leaders – from iconic financial services brands including Visa, Chase, Bank of America and U.S. Bank to regional banks, credit unions and related technology companies.

Media Logic brings deep knowledge of the financial services industry, giving you critical insights into your most prized customers and prospects. We deliver breakthrough solutions – both strategically and creatively – to each challenge. Backed by flawless execution and a great client experience.

Media Logic helps banks, credit unions, payment technology companies and co-brand partners:

  • increase leads,
  • maximize relationships,
  • retain customers

How can we help you?

Whatever your marketing needs or challenges, we’re ready to help you take them on.

Financial services marketing is our specialty.
(So is helping you succeed.)

Need to improve results, launch a new brand or product, better connect with key consumers, turn your workforce into a motivated sales machine…or other financial services challenges? You’ve come to the right place.

Media Logic has focused on financial services marketing for more than two decades. We have partnered with national and regional banks, credit unions and agent banks to set strategy and achieve business goals. Over the course of a 20-year relationship, we’ve helped Visa evolve from a credit card brand to a payment technology solution. And we’ve developed (literally) hundreds of complex co-brand marketing programs to help our financial services clients succeed on the biggest stages.

We are particularly adept at crafting strategy and creative using consumer research and insights, and at profiling and targeting – to help you better connect with sought-after demographics, such as affluent and millennial consumers.

with more than 40 marketing professionals, we offer a full range of capabilities and dedicate a seasoned team of financial services marketing experts to every client – accessible and at your service.

we leverage key industry research and resources to bring an expert perspective to each challenge.

we set goals and deploy direct, measurable marketing to ensure optimum performance for every financial services marketing effort.

Better starts now.

Better strategy and creative. Better results. Better client service.
Get the edge you need to compete and win.

Contact Us Today

See our latest blog posts.

Financial Services Brands in the Metaverse

The Metaverse Will Transform the Financial Services Customer Experience

To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the Metaverse.

digital wallet marketing

Marketing Best Practices to Drive Digital Top of Wallet Status

With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.