We provide marketing solutions for a broad range of industry leaders – from iconic financial institutions and brands, including Visa, Chase, Bank of America and U.S. Bank, to regional banks, credit unions and fintechs.
Media Logic combines deep knowledge of the financial services industry, amplified by AI, enabling critical insights into your most prized customers and prospects. We deliver breakthrough solutions – both strategically and creatively – to each challenge. Backed by flawless execution and a great client experience.
Whatever your marketing needs or challenges, we’re ready to help you take them on.
Need to improve results, launch a new brand or product, better connect with key consumers, turn your workforce into a motivated sales machine…or other financial services challenges? You’ve come to the right place.
Media Logic has focused on marketing solutions for financial companies for more than two decades. We have partnered with national and regional financial institutions, credit unions, agent banks and fintechs to set strategy and achieve business goals.
We are particularly adept at crafting strategy and creative using consumer research and insights and at profiling and targeting – to help you better connect with sought-after demographics, such as affluent and millennial consumers.
With more than 40 marketing professionals, we offer a full range of capabilities and dedicate a seasoned team of financial services marketing experts to every client – accessible and at your service.
We leverage key industry research and resources to bring an expert perspective to each challenge.
We set goals and deploy direct, measurable marketing to ensure optimum performance for every financial services marketing effort.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]
