We are the financial services marketing partner of choice for a broad range of industry leaders – from iconic financial services brands including Visa, Chase, Bank of America and U.S. Bank to regional banks, credit unions and related technology companies.
Media Logic brings deep knowledge of the financial services industry, giving you critical insights into your most prized customers and prospects. We deliver breakthrough solutions – both strategically and creatively – to each challenge. Backed by flawless execution and a great client experience. Whatever your marketing needs or challenges, we’re ready to help you take them on.
Media Logic helps banks, credit unions, payment technology companies and co-brand partners:
- increase leads,
- maximize relationships,
- retain customers
Financial services marketing is our specialty.
(So is helping you succeed.)
Need to improve results, launch a new brand or product, better connect with key consumers, turn your workforce into a motivated sales machine…or other financial services challenges? You’ve come to the right place.
Media Logic has focused on financial services marketing for more than two decades. We have partnered with national and regional banks, credit unions and agent banks to set strategy and achieve business goals. Over the course of a 20-year relationship, we’ve helped Visa evolve from a credit card brand to a payment technology solution. And we’ve developed (literally) hundreds of complex co-brand marketing programs to help our financial services clients succeed on the biggest stages.
We are particularly adept at crafting strategy and creative using consumer research and insights, and at profiling and targeting – to help you better connect with sought-after demographics, such as affluent and millennial consumers.
with more than 40 marketing professionals, we offer a full range of capabilities and dedicate a seasoned team of financial services marketing experts to every client – accessible and at your service.
we leverage key industry research and resources to bring an expert perspective to each challenge.
we set goals and deploy direct, measurable marketing to ensure optimum performance for every financial services marketing effort.
See our latest blog posts.
We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.
It’s no coincidence that both Chase and American Express rolled out premium card product enhancements this summer. Here’s a look at marketing that reflects possible motivation and strategy from these issuers.
With a purchasing power of more than $143 billion and counting, Gen Z customers should be top of mind for financial institutions. Check out our recommendations for meeting the financial needs of this frugal and socially conscious generation.