As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base. Built around the three most popular card categories (cash back, rewards and simplicity), these new cards would each require a unique brand, yet would also still need to fit in Zions Bancorporation’s family of credit card offerings.
To establish these three brands and their respective go-to-market materials, Zions Bancorp turned to Media Logic. From card design and positioning to visual identity, we helped establish a unique brand for each card. Then, to help affiliates launch the new cards, we developed both brand guidelines and a comprehensive Marketing and Messaging Guide, complete with customizable marketing materials.
To further help support the launch, we produced a series of product videos, developed product pages for each affiliate’s website, card carriers and content for an Early-Month-on-Book campaign.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
