New CMS Rule Gives Telehealth for Medicare Advantage a Boost
Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.
St. Peter’s Hospital asked Media Logic to develop a campaign to boost awareness of their high-quality cardiac surgery service line – and to promote St. Peter’s Hospital as a destination location in New York’s greater Capital Region.
We created a multimedia campaign showcasing the impact of their cardiac surgery program and positioning St. Peter’s Hospital as the region’s cardiac surgery leader. Our team incorporated impactful TV spots – including one shot with a drone for visual interest – print work and digital creative, featuring real patients whose lives have been improved by St. Peter’s Hospital.
The integrated strategy increased awareness of this essential service line, while creating positive buzz among patients and staff.
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Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.
Just a few months ago, our Healthcare Team discussed the imminent possibility of someone being able to use Alexa to access their private health information. Well now, it is happening!
As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.