Regional health insurer MVP Health Care® had been building momentum in Vermont with successful targeted campaigns driven by savings messaging. But in light of the extreme challenges faced by both businesses and consumers in 2020, that message needed refinement. It wasn’t just about MVP being the “lowest cost” health plan, but also the peace of mind and overall value the health plan could provide.
Media Logic worked with MVP to develop a new campaign building on the Switch & Save approach in a way that acknowledged the need and seriousness of the moment, with messaging shaped by the theme: “Now more than ever, MVP has you covered.”
Led by a strong direct-response television spot and supported by an integrated campaign that included radio, out-of-home, paid search and digital display ads, direct mail, print, and a dedicated landing page, the campaign spoke to prospects and existing members, to both consumers and small groups, promising savings, quality, and reassurance… from Vermont’s lowest cost health plan.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.
Organic content represents an opportunity to reach LinkedIn's valuable audience. We recommend defining your goals and executing a LinkedIn-specific content strategy. As you do so, these organic LinkedIn content tips will help you make the most of your efforts.
With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.
