When Priceline, the popular online travel site, relaunched their Priceline VIP Rewards Visa Card from Barclays with new, more powerful benefits, their objective was two-fold: to attract new prospects AND to increase spend and engagement with current cardholders. To help achieve these objectives, Visa and Media Logic developed several videos to be used on the Priceline and Barclays websites, in email communications and through social media.
Using custom graphics, animation and voice-over talent, Media Logic produced a series of videos that quickly communicated the relaunched card’s benefits while faithfully capturing Priceline’s visual identity, personality and tone.
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AI adoption among older adults is rising quickly, more than doubling in just one year. The digital story, however, is more complex than just increased usage. Media Logic's recently released 2026 Consumer In Sights (CIS) study of older adults' media preferences takes a closer look at digital confidence, channel use and how they think about and use AI.
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