Many debit cardholders continue to use cash for small purchases, like those made at gas station stores. Bank of America wanted to drive conversion of these purchases to debit cards and what better way to promote their message than by reaching captive customers pumping gas?
Media Logic worked with Bank of America and Visa to develop a short video that ran at gas pump terminals in the Los Angeles and San Diego markets. Catchy and playful, the video caught cardholders’ attention while promoting the benefits of using a card over cash.
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The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.
