Top 10 Financial Services Marketing Blog Posts of 2025
Explore Media Logic's top financial services marketing blog posts of 2025, including valuable commentary by group director, Nicole Johnson.
We provide marketing solutions for a broad range of industry leaders – from iconic financial institutions and brands, including Visa, Chase, Bank of America and U.S. Bank, to regional banks, credit unions and fintechs.
Media Logic combines deep knowledge of the financial services industry, amplified by AI, enabling critical insights into your most prized customers and prospects. We deliver breakthrough solutions – both strategically and creatively – to each challenge. Backed by flawless execution and a great client experience.
Whatever your marketing needs or challenges, we’re ready to help you take them on.
Need to improve results, launch a new brand or product, better connect with key consumers, turn your workforce into a motivated sales machine…or other financial services challenges? You’ve come to the right place.
Media Logic has focused on marketing solutions for financial companies for more than two decades. We have partnered with national and regional financial institutions, credit unions, agent banks and fintechs to set strategy and achieve business goals.
We are particularly adept at crafting strategy and creative using consumer research and insights and at profiling and targeting – to help you better connect with sought-after demographics, such as affluent and millennial consumers.
With more than 40 marketing professionals, we offer a full range of capabilities and dedicate a seasoned team of financial services marketing experts to every client – accessible and at your service.
We leverage key industry research and resources to bring an expert perspective to each challenge.
We set goals and deploy direct, measurable marketing to ensure optimum performance for every financial services marketing effort.
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Explore Media Logic's top financial services marketing blog posts of 2025, including valuable commentary by group director, Nicole Johnson.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
American consumers are currently facing a dramatic financial landscape. With recent data indicating that 70% of U.S. consumers face difficulty paying monthly bills, economic fragility is increasing (PYMNTS). As we approach the end of 2025, this increasing trend has many wallets taught, and the implications for financial services marketers are becoming clearer.