Back to work

Improving acquisition results through testing and refinement.

One key tactic to improve direct marketing response is continuous testing and refinement. When Bread Financial launched two new AAA Visa Cards in market, we first developed the initial direct marketing materials. But it didn’t stop there. Bread then asked us to help with the development of test creative for their pre-screened acquisition direct mail and email.

Each quarter, we updated the creative to test different components, while also maintaining the integrity of the control. The results of these tests have helped to continuously refine the offers and creative to maximize their effectiveness.

Bread Financial AAA email with Pre-Approved messaging AAA letter and envelope withe Pre-Approved messaging

We tested a different headline focus, shifting from branded to pre-approved messaging to more quickly communicate the low hurdle for prospects.

AAA email with Pre-Approved headline for the AAA Travel Advantage Visa Signature Credit Card
AAA email with limited time offer: Earn a $200 statement credit AAA email with headline featuring up to 5% cash back on AAA Daily Advantage Visa Signature Credit Card

We tested more headlines, as well as various limited-time only offers.

Two AAA letters with Pre-Approved messaging for both AAA Visa credit cards
3 different AAA statement inserts all with differentiating graphics and headlines promoting the Visa Daily and Travel Credit Cards

The test creatives were applied to both single and dual-product communications.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

Fortitech Premixes

Helping food ingredient company target high-opportunity consumers.

As veteran functional ingredient marketers with two decades of experience, Media Logic understands that it’s critical to understand your clients' customers – the multinational food, beverage and OTC pharmaceutical manufacturers that define the industry.

  • B2B

PayForward

Agency nimbleness helped us create a product video — as the product was being built.

As the payment and management of Medicare supplemental benefits grows more complex, PayForward offers an innovative solution: the Flex Card.

  • Healthcare

See our latest posts.

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.

Read More

Forward-Flow Funding: Right Solution, Right Time

Forward-Flow Funding: Right Solution, Right Time

It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.

Read More

Brand-First: The ABM Blind Spot Costing B2B Trillions

Brand-First: The ABM Blind Spot Costing B2B Trillions

Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]

Read More