Improving acquisition results through testing and refinement.

One key tactic to improve direct marketing response is continuous testing and refinement. When Bread Financial launched two new AAA Visa Cards in market, we first developed the initial direct marketing materials. But it didn’t stop there. Bread then asked us to help with the development of test creative for their pre-screened acquisition direct mail and email.

Each quarter, we updated the creative to test different components, while also maintaining the integrity of the control. The results of these tests have helped to continuously refine the offers and creative to maximize their effectiveness.

Bread Financial AAA email with Pre-Approved messaging AAA letter and envelope withe Pre-Approved messaging

We tested a different headline focus, shifting from branded to pre-approved messaging to more quickly communicate the low hurdle for prospects.

AAA email with Pre-Approved headline for the AAA Travel Advantage Visa Signature Credit Card
AAA email with limited time offer: Earn a $200 statement credit AAA email with headline featuring up to 5% cash back on AAA Daily Advantage Visa Signature Credit Card

We tested more headlines, as well as various limited-time only offers.

Two AAA letters with Pre-Approved messaging for both AAA Visa credit cards
3 different AAA statement inserts all with differentiating graphics and headlines promoting the Visa Daily and Travel Credit Cards

The test creatives were applied to both single and dual-product communications.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.