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Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

Starting with a holistic look into Truist’s current EMOB practices and those of competitors, Media Logic leaned on best practices to develop targeted emails that welcomed new small business clients and set the foundation for their ongoing card usage.

Using strategic communications, Visa, Truist and Media Logic were able to take advantage of the critical period of EMOB to build trust with new SMB cardholders.

Visa Truist Business Welcome email promoting 0% APR with card activation
Visa Truist Business email promoting ways to use the business credit card Visa Truist Business email promoting card activation to enjoy 0% APR
Three Visa Truist emails, left to right: Left: Business email reminding recipient of 0% APR, Middle: Business email reminding all employees to activate the card, Right: Business email reminding recipient of all the places they can use the card

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Quartz

Innovative testing strategies and a digital-first focus drive growth during AEP.

As Medicare’s Annual Enrollment Period approached, Midwest regional health insurer Quartz sought to increase brand recognition and drive awareness by leveraging their partnership with Aurora Health Care.

  • Healthcare

PayForward

Agency nimbleness helped us create a product video — as the product was being built.

As the payment and management of Medicare supplemental benefits grows more complex, PayForward offers an innovative solution: the Flex Card.

  • Healthcare

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