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Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

Starting with a holistic look into Truist’s current EMOB practices and those of competitors, Media Logic leaned on best practices to develop targeted emails that welcomed new small business clients and set the foundation for their ongoing card usage.

Using strategic communications, Visa, Truist and Media Logic were able to take advantage of the critical period of EMOB to build trust with new SMB cardholders.

Visa Truist Business Welcome email promoting 0% APR with card activation
Visa Truist Business email promoting ways to use the business credit card Visa Truist Business email promoting card activation to enjoy 0% APR
Three Visa Truist emails, left to right: Left: Business email reminding recipient of 0% APR, Middle: Business email reminding all employees to activate the card, Right: Business email reminding recipient of all the places they can use the card

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Digital Federal Credit Union (DCU)

Boosting cardholder engagement to protect and grow DCU’s portfolio.

Knowing they needed to strengthen engagement to protect their valuable cardholder base, Digital Federal Credit Union (DCU), one of the twenty largest credit unions in the U.S., reached out to Visa for help developing a comprehensive marketing outreach plan.

  • Financial Services

Charter Oak Federal Credit Union

Driving millennial debit card usage through online interactions.

When Visa wanted to help Charter Oak Federal Credit Union increase debit transactions by engaging millennial cardholders, they turned to their partners at Media Logic for a strategic marketing campaign based on best practices, consumer insights, and an analysis of competitor creative assets.

  • Financial Services

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