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Driving millennial debit card usage through online interactions.

When Visa wanted to help Charter Oak Federal Credit Union increase debit transactions by engaging millennial cardholders, they turned to their partners at Media Logic for a strategic marketing campaign based on best practices, consumer insights, and an analysis of competitor creative assets.

Media Logic developed a digital-first campaign that highlighted the debit card’s convenience throughout custom creative assets.

By tapping into their millennial audience’s online habits and behaviors, Media Logic was able to successfully position Charter Oak as a modern, customer-focused bank.

 

Charter Oak Instagram social ad played on a smartphone Charter Oak Facebook social ad played on a smartphone
Charter Oak Facebook social ad show on smartphone
Charter Oak mobile bank banner shown on smartphone Charter Oak mobile bank banner shown on smartphone

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Truist

Visa and Truist make the most of EMOB to build trust with small business clients.

Visa and Truist wanted to promote Early Month on Book (EMOB) card usage among its small business clients, so they turned to Media Logic.

  • Financial Services
  • B2B

Geisinger Health Plan

Helping create a more strategic, streamlined and successful Medicare Advantage campaign.

  • Healthcare

See our latest posts.

Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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