health insurance literacy survey and medicare marketing report

Media Logic Releases Results of Health Insurance Literacy Survey

health insurance literacy survey and Medicare marketing insights

What seniors don’t know may surprise you. For example, only 21 percent of seniors feel they completely understand their health insurance, and only 26 percent completely understand which healthcare expenses they’re responsible for paying.

Those statistics are among the findings in a recent health insurance literacy survey we conducted among men and women aged 65 and older. We explored the following questions:

  • Are seniors confident about their knowledge of how health insurance works?
  • Do they know common terminology?
  • Can they calculate costs, factoring in co-insurance and deductibles?
  • How do they feel about the support they get from their insurance company?

Answers, along with Medicare marketing insights (such as insurers still have work to do when it comes to the language they use and the amount of education and support they offer seniors), can be found in the report.