Media Logic Releases Results of ACA YR3 Pre-Open Enrollment Survey

Consumer survey reveals new data for healthcare marketing around ACA / open enrollment

The ACA marketplaces have opened for their third year of business, and here’s what we know: shopping around for health insurance is the new norm.

The data is part of a report from Media Logic and Competiscan. The third in an ongoing series, it summarizes responses to a survey conducted prior to open enrollment with people nationwide who were already covered by health insurance they purchased last year through a federal or state exchange.

The report captures evolving consumer shopping attitudes and offers insights heath plan marketers can use to enhance retention and acquisition efforts. It is necessary reading for anyone involved in marketing health plans.

Download the report here.