New Media Logic Video Pushes Insurers to Accelerate Technology for Health Care Consumers
Over the past few years, a confluence of technologies and other changes has raised the bar for customer experience in nearly every industry – except health insurance.
Around the time that other products and services became more automated, accessible and responsive, health insurance got a lot more complicated. A lot more expensive. And, based on 2015 consumer data,* a lot less liked.
But the opportunity is wide open for innovative insurers that are ready and willing to meet the expectations of today’s empowered, engaged consumers:
*Data from the 2015 American Customer Satisfaction Index ranks health insurance extremely low, giving it ratings on par with airlines, cable companies and the U.S. Postal Service.