Back to work

Announcing the Costco switch to Visa.

When Costco announced it would begin accepting Visa credit and debit cards, Visa wanted to help banks and card issuers take advantage of this exciting news as a way to encourage card usage. The challenge was creating materials that were pre-approved by both Visa and Costco but could still be customized for each card issuer.

Media Logic developed a full campaign of market-ready digital and print communications, each of which could be branded by individual issuers. A Marketing Guide was also created to guide issuers through the communication pieces available to them as well as help them develop their own customized materials.

 

Schedule a consultation with our financial services team.

Contact Us

See our latest posts.

financial services Twitter chat examples

Twitter Chats for Financial Brands Offer Consumer Education and Engagement

Twitter chats hosted regularly by Tangerine Bank and Experian are strong examples of how FS brands can pursue thought leadership and establish connections with consumers by putting their expertise into a format that works for and engages a social media audience.

findings from The CMO Survey

Get Inside Your CMO’s Head on Budgets, Growth, Social Media and ROI

Understanding the CMO mindset may be helpful for marketing and product teams as they get in sync with CMO priorities and plans. Here are some key findings from a recent CMO survey by Deloitte and other sponsors in partnership with the American Marketing Association.

Adweek Says Fewer People Than You Think Use Financial Services Apps

Results from a recent survey of financial services consumers show that only 64% of respondents have downloaded their bank's mobile app. Of those, just 42% and 9% use the apps to track balances and check transaction status, respectively.