Announcing the Costco switch to Visa.

When Costco announced it would begin accepting Visa credit and debit cards, Visa wanted to help banks and card issuers take advantage of this exciting news as a way to encourage card usage. The challenge was creating materials that were pre-approved by both Visa and Costco but could still be customized for each card issuer.

Media Logic developed a full campaign of market-ready digital and print communications, each of which could be branded by individual issuers. A Marketing Guide was also created to guide issuers through the communication pieces available to them as well as help them develop their own customized materials.

 

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Financial Services Brands in the Metaverse

The Metaverse Will Transform the Financial Services Customer Experience

To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the Metaverse.

digital wallet marketing

Marketing Best Practices to Drive Digital Top of Wallet Status

With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.