As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base. Built around the three most popular card categories (cash back, rewards and simplicity), these new cards would each require a unique brand, yet would also still need to fit in Zions Bancorporation’s family of credit card offerings.
To establish these three brands and their respective go-to-market materials, Zions Bancorp turned to Media Logic. From card design and positioning to visual identity, we helped establish a unique brand for each card. Then, to help affiliates launch the new cards, we developed both brand guidelines and a comprehensive Marketing and Messaging Guide, complete with customizable marketing materials.
To further help support the launch, we produced a series of product videos, developed product pages for each affiliate’s website, card carriers and content for an Early-Month-on-Book campaign.
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Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape. Here's a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.
For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.
With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
