The Stash Approach to Customer Acquisition and Engagement Follows Fintech Marketing Playbook
Our team digs into the marketing best practices that nurture and support one of the Stash app’s primary engagement tools – the Stash Stock Party.
As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base. Built around the three most popular card categories (cash back, rewards and simplicity), these new cards would each require a unique brand, yet would also still need to fit in Zions Bancorporation’s family of credit card offerings.
To establish these three brands and their respective go-to-market materials, Zions Bancorp turned to Media Logic. From card design and positioning to visual identity, we helped establish a unique brand for each card. Then, to help affiliates launch the new cards, we developed both brand guidelines and a comprehensive Marketing and Messaging Guide, complete with customizable marketing materials.
To further help support the launch, we produced a series of product videos, developed product pages for each affiliate’s website, card carriers and content for an Early-Month-on-Book campaign.
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Our team digs into the marketing best practices that nurture and support one of the Stash app’s primary engagement tools – the Stash Stock Party.
The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing
Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.