Launching a family of new credit cards across a network of affiliates.

As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base. Built around the three most popular card categories (cash back, rewards and simplicity), these new cards would each require a unique brand, yet would also still need to fit in Zions Bancorporation’s family of credit card offerings.

To establish these three brands and their respective go-to-market materials, Zions Bancorp turned to Media Logic. From card design and positioning to visual identity, we helped establish a unique brand for each card. Then, to help affiliates launch the new cards, we developed both brand guidelines and a comprehensive Marketing and Messaging Guide, complete with customizable marketing materials.

To further help support the launch, we produced a series of product videos, developed product pages for each affiliate’s website, card carriers and content for an Early-Month-on-Book campaign.

Handouts showing marketing approaches for three different credit cards
Handouts and tablet showing marketing approach for three different credit cards
mailers showing marketing approach for three different credit cards

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