As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base. Built around the three most popular card categories (cash back, rewards and simplicity), these new cards would each require a unique brand, yet would also still need to fit in Zions Bancorporation’s family of credit card offerings.
To establish these three brands and their respective go-to-market materials, Zions Bancorp turned to Media Logic. From card design and positioning to visual identity, we helped establish a unique brand for each card. Then, to help affiliates launch the new cards, we developed both brand guidelines and a comprehensive Marketing and Messaging Guide, complete with customizable marketing materials.
To further help support the launch, we produced a series of product videos, developed product pages for each affiliate’s website, card carriers and content for an Early-Month-on-Book campaign.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
Buy Now, Pay Later (BNPL) is no longer a novelty reserved for sneaker drops and flat-screen TVs. It has quietly become a household budgeting tool, woven into how consumers pay for groceries, utility bills, subscription services, and travel. That shift has profound implications for banks, credit unions, payment issuers, and fintechs — not just in product strategy, but in how marketing teams attract, retain, and engage customers.
Super Bowl LX drew 125M+ viewers and record-breaking ad prices, with financial services brands going big. The dominant theme was "AI is the new crypto", while others leaned on humor and humanity. Our takeaway: the strongest ads paired entertainment with a clear product message.
