How FIs Can Benefit From Debit Card Loyalty and Rewards Programs
Debit card rewards represent an opportunity for financial institutions to appeal to consumers and set themselves apart from competitors.
While research indicates both consumers and small businesses prefer paying bills online with a credit or debit card, there are still many billers that don’t accept cards. With Plastiq, an online bill payment service, users can pay bills online with their debit or credit card, even when cards aren’t accepted.
To help capture this previously untapped market, Visa wanted to help Issuers raise awareness of the Plastiq service among their consumer and small business cardholders. Media Logic developed a comprehensive marketing toolkit to do just that.
The toolkit featured a detailed Marketing and Messaging Guide with copy and design recommendations, as well as turnkey, market-ready assets, including emails, statement inserts and digital banners.
To ensure the messages were as relevant as possible to key audiences, the market-ready materials were not only versioned for both consumer and small business cardholders, but also for specific bill categories such as utilities and rent.
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Debit card rewards represent an opportunity for financial institutions to appeal to consumers and set themselves apart from competitors.
Several top FIs and fintechs are offering kids and teens debit card products and pitching them as fertile learning grounds for financial education. We explored content marketing from a few key players to see how these financial brands are supporting their claims about financial literacy gains.
Young affluents -- ages 25-50 with $100K household income -- are a priority for financial services marketers, and these takeaways from recent research by Media Logic can be used to guide credit card marketing communications targeting this segment.