Driving awareness of a service to expand usage—even where cards aren’t accepted.

While research indicates both consumers and small businesses prefer paying bills online with a credit or debit card, there are still many billers that don’t accept cards. With Plastiq, an online bill payment service, users can pay bills online with their debit or credit card, even when cards aren’t accepted.

To help capture this previously untapped market, Visa wanted to help Issuers raise awareness of the Plastiq service among their consumer and small business cardholders. Media Logic developed a comprehensive marketing toolkit to do just that.

The toolkit featured a detailed Marketing and Messaging Guide with copy and design recommendations, as well as turnkey, market-ready assets, including emails, statement inserts and digital banners.

To ensure the messages were as relevant as possible to key audiences, the market-ready materials were not only versioned for both consumer and small business cardholders, but also for specific bill categories such as utilities and rent.

Close up of Visa Plastiq Toolkit on tablet
Close up of Visa Plastiq marketing toolkit slide on tablet Close up of Visa Plastiq marketing Toolkit slide on tablet Close up of Visa Plastiq marketing Toolkit slide on tablet
Two Platiq digital banner ads for marketing toolkit shown on laptop A Plastiq email shown on an iPad next to a Plastiq buckslip for marketing toolkit
A Plastiq email shown on an iPad next to a Plastiq buckslip for marketing toolkit
Close up of Plastiq buckslip, front and back for marketing toolkit Close up of Plastiq buckslip, front and a Plastiq digital banner ad shown in an iPhone for marketing toolkit

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Navigating the Future of Co-brand Credit Cards: Trends and Challenges

Navigating the Future of Co-brand Credit Cards: Trends and Challenges

Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.