Sheetz is a gas station/convenience store chain with a very unique and recognizable brand. That was one of many things Media Logic had to take into account when we teamed up with the NFL and Visa to create a Super Bowl sweepstakes promotion for the Sheetz co-brand card. The promotion also needed to encourage both world and in-store spend with the Visa® Sheetz Card.
Media Logic took the challenge and ran with it, creating an immersive campaign that included a wide roster of promotional materials, from in-store assets such as a Counter Mat and Pump Blade, to digital assets that included emails, social media posts and mobile app ads. The campaign not only captured the essence of all three brands, but also scored big with Visa Sheetz cardholders, generating excitement and driving card usage.
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The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.
