Chase for Business had developed an integrated acquisition campaign to attract small business owners, but it had been in market for a while and was experiencing fatigue. To help get their marketing efforts back on track, they turned to Media Logic to develop and test new creative.
Employing best practices, along with insights from successful Chase consumer marketing campaigns, Media Logic developed new messaging and design approaches across a range of channels, including direct mail, email, landing page, statement inserts and banner ads.
The new campaign was not only designed to encourage small business owners to switch their banking needs to Chase, but also build and reinforce the Chase for Business brand.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Explore Media Logic's top financial services marketing blog posts of 2025, including valuable commentary by group director, Nicole Johnson.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
American consumers are currently facing a dramatic financial landscape. With recent data indicating that 70% of U.S. consumers face difficulty paying monthly bills, economic fragility is increasing (PYMNTS). As we approach the end of 2025, this increasing trend has many wallets taught, and the implications for financial services marketers are becoming clearer.
