Building a better business campaign.

Chase for Business had developed an integrated acquisition campaign to attract small business owners, but it had been in market for a while and was experiencing fatigue. To help get their marketing efforts back on track, they turned to Media Logic to develop and test new creative.

Employing best practices, along with insights from successful Chase consumer marketing campaigns, Media Logic developed new messaging and design approaches across a range of channels, including direct mail, email, landing page, statement inserts and banner ads.

The new campaign was not only designed to encourage small business owners to switch their banking needs to Chase, but also build and reinforce the Chase for Business brand.

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Top 10 Financial Services Marketing Blog Posts of 2021

Pull on your most comfortable pandemic sweatpants, grab a cup of coffee and get comfortable as we recap our most popular content of the year. We hope it provides you with a fresh perspective and renewed energy to tackle 2022—and whatever it may bring!