Popularity of Cash Back Rewards Drives 2021 Credit Card Acquisition Rebound
Acquisition activity is heating up! See what's motivating cardholders to seek new cards and how Issuers can leverage cash back -- the most highly favored rewards currency.
As an ongoing sponsor of such major sporting properties as the Olympics, NFL and FIFA, Visa has regularly turned to Media Logic for marketing strategies to capitalize on some of the largest sporting events in the world. In fact, we’ve worked with Visa partners and issuers to develop a range of promotions that integrate multiple brands to encourage card acquisition and usage.
From an Olympics customer sweepstakes to encourage acquisition of U.S. Bank Visa FlexPerks credit cards to a Visa FIFA Women’s World Cup customer sweepstakes for Subway to a combination customer/employee Visa 2019 Super Bowl promotion for ICBA and so many more, we know how to tap into the excitement of these big events so that everyone comes out a winner.
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Acquisition activity is heating up! See what's motivating cardholders to seek new cards and how Issuers can leverage cash back -- the most highly favored rewards currency.
A look at two of the leading providers of corporate payment cards, including messaging, value propositions and social media marketing. Here’s our take on these competitors from a financial services product and marketing perspective.
An effective Early-Month-on-Book (EMOB) program can positively impact activation and early card use because when customers engage frequently within the first 90 days of card ownership, their long-term value is up to three-times greater.