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Teaming up with Visa and the world’s greatest sporting events to drive card acquisition and usage.

As an ongoing sponsor of such major sporting properties as the Olympics, NFL and FIFA, Visa has regularly turned to Media Logic for marketing strategies to capitalize on some of the largest sporting events in the world. In fact, we’ve worked with Visa partners and issuers to develop a range of promotions that integrate multiple brands to encourage card acquisition and usage.

From an Olympics customer sweepstakes to encourage acquisition of U.S. Bank Visa FlexPerks credit cards to a Visa FIFA Women’s World Cup customer sweepstakes for Subway to a combination customer/employee Visa 2019 Super Bowl promotion for ICBA and so many more, we know how to tap into the excitement of these big events so that everyone comes out a winner.

Laptop and tablet on table promoting Visa credit card and sporting event partnership
phone and tablet on table showing Visa credit card and sporting event partnership.
one-sheet handout detailing credit card and sports sponsorship back and front on table.
Desktop computer on table showcasing Visa partnership with sports event.
One sheet and tablet showcasing Visa partnership with sports event. Signage for Visa card and sports partnership

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Upscale direct mail was the result of Avios's recent campaign to attract affluent prospects.

Avios

Elevating direct mail to lift co-brand acquisition among affluent prospects.

When Avios, the global travel rewards currency for British Airways Visa Signature® cards, wanted to increase their overall acquisition rates, they turned to Visa and Media Logic to develop new direct mail approaches.

  • Financial Services

Zions Bancorporation

Launching a family of new credit cards across a network of affiliates.

As the credit card market becomes increasingly competitive, Zions Bancorporation decided to introduce three new credit card products to better serve their mass-market consumer base.

  • Financial Services

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