As an ongoing sponsor of such major sporting properties as the Olympics, NFL and FIFA, Visa has regularly turned to Media Logic for marketing strategies to capitalize on some of the largest sporting events in the world. In fact, we’ve worked with Visa partners and issuers to develop a range of promotions that integrate multiple brands to encourage card acquisition and usage.
From an Olympics customer sweepstakes to encourage acquisition of U.S. Bank Visa FlexPerks credit cards to a Visa FIFA Women’s World Cup customer sweepstakes for Subway to a combination customer/employee Visa 2019 Super Bowl promotion for ICBA and so many more, we know how to tap into the excitement of these big events so that everyone comes out a winner.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.
Think of agentic commerce as having a super-smart personal shopper that never sleeps. These AI agents can learn a user's needs, preferences, budget, past purchase history, and then go out and do all the heavy lifting. This ranges from searching across various online marketplaces, evaluating products, reading reviews, comparing specifications, and even negotiating with sellers to secure the best possible price.
Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.
