CPI’s Card@Once® is an instant issuance solution that allows financial institutions (and others) to physically print EMV® and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.
Media Logic worked with CPI to develop a strong visual and verbal identity for the new product – along with creative concepts, media planning, digital advertising creative, and video. In an era when consumers have come to expect instant solutions, this dynamic, integrated campaign highlights Card@Once’s ability to be easy, exceptional and “Ready when you are.”
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Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]
Gen Alphas are already consuming financial products and will reach adulthood in the late 2020s. Now is the time for financial marketers to prepare and strategize on how to fine tune outreach efforts and connect with this cohort who may be the generation with the greatest spending power in history.
Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
