Back to work

Powerful branding builds excitement around product innovation.

CPI’s Card@Once® is an instant issuance solution that allows financial institutions (and others) to physically print EMV® and dual interface (magnetic stripe/chip and contactless) debit and credit cards on demand – providing customers with a finished, activated card in under two minutes.

Media Logic worked with CPI to develop a strong visual and verbal identity for the new product – along with creative concepts, media planning, digital advertising creative, and video. In an era when consumers have come to expect instant solutions, this dynamic, integrated campaign highlights Card@Once’s ability to be easy, exceptional and “Ready when you are.”

Schedule a consultation with our financial services team.

Contact Us

See our latest posts.

Marketing to educate contactless cardholders

100,000,000 (and One) Reasons to Jump on the Contactless Card Marketing Bandwagon

Now is the time for bank and credit union marketers to actively invest in educating their contactless cardholders, benefit from the new contactless card infrastructure and compete with the big banks and other progressive competitors.

The importance of an EMOB strategy

The Importance of an Early Month on Book (EMOB) Strategy

Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!

EMOB marketing strategy

10 Tips for Early Month on Book (EMOB) Marketing

It’s critical to get in front of new cardholders early and often to drive immediate activation and usage. Using these tried-and-true best practices, you can craft a strategic EMOB plan that improves your chances of becoming top of wallet with a highly engaged cardholder base.