Using cross-channel promotions for retail bank loan products.

With a mandate to increase acquisitions across its retail lending portfolios, Credit Union ONE turned to Media Logic to develop a wide range of promotions across a broad spectrum of media: direct mail, in-branch collateral and signage, emails, banners, paid search, social and more.

To further ensure we delivered relevant messages to the right audience, some efforts used variable data technology to create personalized messaging. Other efforts used triggered marketing tactics to target potential prospects.