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Product launch materials drive engagement.

The technology behind Visa’s interactive Premium Product Optimizer helps Issuers isolate and predict which cardholders are their best candidates for a product upgrade. In order to reap maximum value from the tool, however, Issuers needed to clearly understand how it worked, and what the end benefit of adoption would be.

Media Logic worked with the industry leader to develop a series of videos in English, Spanish and Portuguese for use on Visa’s social media feeds (as well as for inclusion on the Visa Performance Solutions (VPS) website). Easy-to-understand sell sheets were also produced to support Visa AEs and VPS consultants.

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Credit Union ONE

Using cross-channel promotions for retail bank loan products.

With a mandate to increase acquisitions across their retail lending portfolios, Credit Union ONE turned to Media Logic to develop a wide range of promotions across a broad spectrum of media: direct mail, in-branch collateral and signage, emails, banners, paid search, social and more.

  • Financial Services

Chase Hyatt

Launching a new co-brand card in a competitive market.

To complement a recently restructured and rebranded loyalty program and better compete in the increasingly competitive landscape of hotel co-brand products, Hyatt and Chase turned to Media Logic to help refresh their co-brand credit card.

  • Financial Services

See our latest posts.

TikTok Compliance, Consumers, and What Comes Next for Financial Institutions 

TikTok Compliance, Consumers, and What Comes Next for Financial Institutions 

Prefer to Listen?  Click the sound bar below to hear timely TikTok information and insights from our logicians.   If you work in financial services marketing and are not using TikTok as a social platform, it’s time to reconsider. The financial community on TikTok (known as #FinTok) has become one of the most influential financial education channels.   However, with that immense influence, comes a rapidly evolving compliance landscape. For financial institutions, the question is […]

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Checking in: The American Express Platinum Card

Checking in: The American Express Platinum Card

Prefer to Listen? Hear the latest from our financial services team as they discuss AMEX’s platinum card strategies: In a 2025 conversation between Fortune and the American Express Chairman and CEO Steve Squeri, it is clear that Amex is laser-focused on capturing Millennials and Gen Z spending. At that time, the Platinum Card underwent a […]

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Trends in Credit Card Acquisition

Trends in Credit Card Acquisition

Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.

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