To complement a recently restructured and rebranded loyalty program and better compete in the increasingly competitive landscape of hotel co-brand products, Hyatt and Chase turned to Media Logic to help refresh their co-brand credit card.
First, we developed a product positioning to help bring their new core value proposition to life. This positioning informed a new look, tone and feel for the card that played off the World of Hyatt brand while still retaining its own separate identity.
Working closely with both Chase and Hyatt, we then developed a comprehensive acquisition and upgrade launch campaign that included digital, print, in-hotel and outdoor components. This fully-immersive campaign not only helped introduce a new card product to both current loyalists and millennial prospects, but also helped generate excitement about the tangible rewards made possible by the new value proposition.
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Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.
