To complement a recently restructured and rebranded loyalty program and better compete in the increasingly competitive landscape of hotel co-brand products, Hyatt and Chase turned to Media Logic to help refresh their co-brand credit card.
First, we developed a product positioning to help bring their new core value proposition to life. This positioning informed a new look, tone and feel for the card that played off the World of Hyatt brand while still retaining its own separate identity.
Working closely with both Chase and Hyatt, we then developed a comprehensive acquisition and upgrade launch campaign that included digital, print, in-hotel and outdoor components. This fully-immersive campaign not only helped introduce a new card product to both current loyalists and millennial prospects, but also helped generate excitement about the tangible rewards made possible by the new value proposition.
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Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.
