High-value direct marketing targets small business challenges.

The Ink Plus Business Card from Chase opens up a world of possibilities for business owners, but when response rates started to drop due to a fatigued control, Media Logic was tasked with pumping new life into the acquisition efforts.

To address the challenge, we created fresh, hard-working DM pieces and animated digital ads that recognized the unique standing and perspective of business owners, while also providing them with tools to be more successful. This combination proved to be a recipe for success, as the new campaign lifted response and beat the control.

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Financial Services Brands in the Metaverse

The Metaverse Will Transform the Financial Services Customer Experience

To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the Metaverse.

digital wallet marketing

Marketing Best Practices to Drive Digital Top of Wallet Status

With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.