The Ink Plus Business Card from Chase opens up a world of possibilities for business owners, but when response rates started to drop due to a fatigued control, Media Logic was tasked with pumping new life into the acquisition efforts.
To address the challenge, we created fresh, hard-working DM pieces and animated digital ads that recognized the unique standing and perspective of business owners, while also providing them with tools to be more successful. This combination proved to be a recipe for success, as the new campaign lifted response and beat the control.
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We’re seeing financial services brands leverage major sponsorships in pursuit of specific business objectives. For example, Visa, Amex and Mastercard recently activated their sponsorships of premium events to increase trial and use of contactless payments.
When done well, digital, self-serve financial education materials can improve customers' financial wellness, build consumer affinity for the brand and set the brand apart from its competitors. Here are some recent examples from top FIs!
Chase may be the first issuer to add contactless technology to the majority of cards, but Amex also appears on top of the contactless movement, particularly with its most lucrative portfolios.
