When Credit Union ONE wanted to grow their Cash Back Checking Account business, they wisely targeted existing members who didn’t have a checking account. We helped them develop a fun summer cash back promotion and used a two-pronged approach to reach as many members as possible.
Targeted emails allowed us to connect with specific member prospects, while paid social ads on Facebook helped us cast a wider net. Both were offered a fun, aspirational message that easily communicated the special offer while cashing in on Credit Union ONE’s distinctive brand.
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Despite being labeled as "digital natives," Millennials are increasingly seeking a return to physical, analog experiences- a cultural shift that has significant implications for financial services marketing.
The credit card market is facing a paradox. Nearly half of U.S. consumers doubt they'd be approved for a new credit card—even as card applications hit their highest levels since pre-pandemic times. This disconnect between perception and reality, combined with shifting usage patterns across generations and risk tiers, requires a fundamental rethink of acquisition strategies.
Branch expansion intent jumped from 29% to 35% year-over-year with credit unions leading at 61% (Financial Brand).The days of assuming sophisticated branch strategies are exclusive to big banks are over. Regional banks, community banks, and credit unions aren't just keeping pace—they're setting the innovation standard. While large institutions focus on scale, smaller players are winning through strategic thinking applied to local advantages.
