Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking. To address this challenge, Media Logic developed a flexible, interactive video solution.
The video gives Santander the ability to quickly showcase the benefits and functionality of the online banking portal, and the “chapter-based” presentation format allows it to be easily updated when new benefits are added. Available in a full narrative or as a segmented version with stop-and-start functionality, this versatile video sales tool is helping Santander increase enrollment and usage of their Business Online Banking portal.
Schedule a consultation with our financial services team.
Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.
We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for financial service brands to place higher value on their own lists and analytics to understand who customers are and how they interact with the brand’s website.
What's fueling the growth of Chime, the challenger bank "of the moment"? We explore how Chime is using digital media to get its message out and capture the attention of the GenZ and Millennial audiences.
