Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking. To address this challenge, Media Logic developed a flexible, interactive video solution.
The video gives Santander the ability to quickly showcase the benefits and functionality of the online banking portal, and the “chapter-based” presentation format allows it to be easily updated when new benefits are added. Available in a full narrative or as a segmented version with stop-and-start functionality, this versatile video sales tool is helping Santander increase enrollment and usage of their Business Online Banking portal.
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We’re seeing financial services brands leverage major sponsorships in pursuit of specific business objectives. For example, Visa, Amex and Mastercard recently activated their sponsorships of premium events to increase trial and use of contactless payments.
When done well, digital, self-serve financial education materials can improve customers' financial wellness, build consumer affinity for the brand and set the brand apart from its competitors. Here are some recent examples from top FIs!
Chase may be the first issuer to add contactless technology to the majority of cards, but Amex also appears on top of the contactless movement, particularly with its most lucrative portfolios.
