Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.
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Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.
We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for financial service brands to place higher value on their own lists and analytics to understand who customers are and how they interact with the brand’s website.
What's fueling the growth of Chime, the challenger bank "of the moment"? We explore how Chime is using digital media to get its message out and capture the attention of the GenZ and Millennial audiences.
