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Targeting audience segments across life cycle.

Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.

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Santander

Interactive video showcases online tool for small business.

Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking.

  • Financial Services
  • B2B

Visa

Amplifying participation in Visa Signature events.

When it comes to driving cardmembers to see the value in, and participate in, Visa Signature events, Media Logic has become the go-to partner for developing communication strategies and creative that work.

  • Financial Services

See our latest posts.

Parents: A Consumer Segment Signaling Digital Commerce Growth

Parents: A Consumer Segment Signaling Digital Commerce Growth

Parents are emerging as a key consumer segment signaling where digital commerce is headed: new research shows they don't just spend more time shopping online, but convert at a higher rate, use mobile more, and abandon carts faster when checkout friction appears. For financial services marketers, that last point is crucial, since the parent segment's growth potential is most easily captured at checkout, where payments strategy already lives.

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Ally’s Anti-branch Campaign Brings Back Marketing Swagger

Ally’s Anti-branch Campaign Brings Back Marketing Swagger

Ally Bank recently dropped an "Okay, Boomer" on the industry. In a series of billboards appearing in large cities across the United States, the digital-only bank released a campaign with provocative messages that mock traditional bank branches and the people who love them.

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Being Found Isn’t the Goal Anymore. Being Chosen Is. 

Being Found Isn’t the Goal Anymore. Being Chosen Is. 

The way consumers get answers has quietly changed. Before they ever reach your website, many have already asked ChatGPT, Gemini, or Perplexity to compare their options and recommend a direction. Ranking isn't enough anymore. Here's a practical point of view on SEO, AEO, and GEO, and what it takes to get chosen in AI-generated answers.

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