Marketing ATMs and Drive-Up Tellers: COVID’s Impact on Retail Banking
COVID has caused spikes in traffic to ATMs and drive-up tellers. Some FIs are actively marketing the options, which may impact retail banking going forward.
Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.
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COVID has caused spikes in traffic to ATMs and drive-up tellers. Some FIs are actively marketing the options, which may impact retail banking going forward.
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