Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.
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A new checking product from Amex meets the demands of Millennials – digital-first, rewards, ease of application and use, transparency, account integration and no need to step into a branch -- and points to emerging marketing best practices other FIs can borrow.
The popularity of financial education content from "finfluencers" offers important clues for crews at banks and credit unions who want their own content marketing to be successful.
We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.
