When it comes to driving cardmembers to see the value in, and participate in, Visa Signature events, Media Logic has become the go-to partner for developing communication strategies and creative that work. Movie premieres. Fine dining and wine tastings. Exclusive vacations and adventures. Whatever the event, we design the appropriate marketing touch points to ensure each distinctive affair is alive with enthusiastic cardmembers.
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New data from Insider Intelligence confirms the trends: Banks need to step up mobile and digital banking – and marketing! – efforts if they hope to compete with fintech for Gen Z customers.
Investment in streaming TV/video advertising makes sense to us, and we created one-sheet highlighting the opportunity. It features trends and benefits, info on the financial services spend and results from a recent Key Private Bank OTT campaign.
We asked ChatGPT to write an article about AI's impact on payment card marketing. Here's how it did.
