When it comes to driving cardmembers to see the value in, and participate in, Visa Signature events, Media Logic has become the go-to partner for developing communication strategies and creative that work. Movie premieres. Fine dining and wine tastings. Exclusive vacations and adventures. Whatever the event, we design the appropriate marketing touch points to ensure each distinctive affair is alive with enthusiastic cardmembers.
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Explore Media Logic's top financial services marketing blog posts of 2025, including valuable commentary by group director, Nicole Johnson.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
American consumers are currently facing a dramatic financial landscape. With recent data indicating that 70% of U.S. consumers face difficulty paying monthly bills, economic fragility is increasing (PYMNTS). As we approach the end of 2025, this increasing trend has many wallets taught, and the implications for financial services marketers are becoming clearer.
