With the objective of creating a pipeline of new prospects within the Life Science vertical, J.P. Morgan Private Bank tasked Media Logic with developing an integrated initiative that would position them as an ideal partner in wealth management.
To answer the call, we developed an awareness campaign that contextually targeted wealthy individuals in the Life Science industry.
The campaign, which included print, banner ads, emails, content marketing and a landing page, showcased J.P. Morgan’s deep industry knowledge of this highly complex sector while also demonstrating their broad personal wealth management expertise.
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The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.
Think of agentic commerce as having a super-smart personal shopper that never sleeps. These AI agents can learn a user's needs, preferences, budget, past purchase history, and then go out and do all the heavy lifting. This ranges from searching across various online marketplaces, evaluating products, reading reviews, comparing specifications, and even negotiating with sellers to secure the best possible price.
Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.
