Back to work

Responsive landing page drives awareness of innovative payment solutions.

With new payment technologies becoming increasingly popular, BB&T wanted to make customers and prospects aware of the innovative payment solutions they offered with their card products. To help promote these solutions, Media Logic developed a landing page that showcases key payment innovations while serving as a portal to individual BB&T card product pages on the BB&T website.

Knowing the target audience is tech-savvy and highly mobile, the responsive site was designed for easy navigation on a smartphone or tablet. The single page can be scrolled down for quick browsing, but tabs also serve as jump links to individual sections.

Of course, BB&T needed a way to drive traffic to their new site, so Media Logic also created a digital awareness campaign consisting of banner ads and social media posts.

Schedule a consultation with our financial services team.

Contact Us

See our latest posts.

U.S. Bank’s New Mobile App Redefines the Digital Banking Experience

Instead of just converting traditional bank services to the digital environment, U.S Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.

features of customer experience programs

How Financial Brands Prioritize the Customer Experience

Successful customer experience programs advance member-focused internal cultures, simplify processes, continually deepen the FI's understanding of member experience and implement ongoing, targeted improvements.

“We Have an Activation Problem,” Said the Bank Without an EMOB Plan

Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.