When Credit Union ONE unveiled a new mobile app that gives Members instant discounts, Media Logic not only helped brand the app, but also helped drive awareness of the app with a fully-immersive marketing campaign – from in-branch take ones to an online video.
As updated versions of the app came out, Media Logic created new marketing assets to communicate the improvements to Credit Union ONE members and drive further awareness and engagement.
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Our team examines the explosion in youth banking accounts and looks to Chase as a brand that demonstrates best practices in acquisition efforts aimed at Chase First Banking customers.
New data from Insider Intelligence confirms the trends: Banks need to step up mobile and digital banking – and marketing! – efforts if they hope to compete with fintech for Gen Z customers.
Investment in streaming TV/video advertising makes sense to us, and we created one-sheet highlighting the opportunity. It features trends and benefits, info on the financial services spend and results from a recent Key Private Bank OTT campaign.
