When Credit Union ONE unveiled a new mobile app that gives Members instant discounts, Media Logic not only helped brand the app, but also helped drive awareness of the app with a fully-immersive marketing campaign – from in-branch take ones to an online video.
As updated versions of the app came out, Media Logic created new marketing assets to communicate the improvements to Credit Union ONE members and drive further awareness and engagement.
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We’re seeing financial services brands leverage major sponsorships in pursuit of specific business objectives. For example, Visa, Amex and Mastercard recently activated their sponsorships of premium events to increase trial and use of contactless payments.
When done well, digital, self-serve financial education materials can improve customers' financial wellness, build consumer affinity for the brand and set the brand apart from its competitors. Here are some recent examples from top FIs!
Chase may be the first issuer to add contactless technology to the majority of cards, but Amex also appears on top of the contactless movement, particularly with its most lucrative portfolios.
