Back to work

Marketing a premium card to the high net worth audience.

It takes a unique skill set to showcase premium products in a way that helps them stand apart from the rest. And J.P. Morgan trusts Media Logic to do just that. We introduced its premier credit card to its high net worth audience, and continue to deliver print and digital communication programs that create a memorable and differentiated customer experience.

Schedule a consultation with our financial services team.

Contact Us

See our latest posts.

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Review of EMOB marketing email for the Marriott Bonvoy

Marriott Bonvoy’s EMOB Email Marketing Stream Makes Our Hearts Skip a Beat

Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.

Examples of social media videos from Chase

You Don’t Have to Be a Big Bank to “Chase” This Video Strategy

See why financial brands are incorporating video into their content strategies and get recent examples of social media videos from Chase that demonstrate how the approach to social content can be adopted by banks and credit unions of any size.

Get our latest 

Financial Services Marketing Insights

Your Privacy is protected.