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Marketing a premium card to the high net worth audience.

It takes a unique skill set to showcase premium products in a way that helps them stand apart from the rest. And J.P. Morgan trusts Media Logic to do just that. We introduced its premier credit card to its high net worth audience, and continue to deliver print and digital communication programs that create a memorable and differentiated customer experience.

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See our latest posts.

Upgrade to Delta-Amex co-brand credit card line-up

The Role of Immediacy in Marketing Upgrades to the Delta and Amex Co-Brand Cards

See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.

How Citizens Bank Knew It Was “Ready” for a Rebrand

How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.

Ally Bank Monopoly game

Ally Bank Monopoly Campaign Makes a “Play” for Customer Engagement With Financial Education

Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.

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